We are filled with orange goodness all around as the fall season takes its turn. Pumpkin takes over the world during this time and for good reason. It not only tastes delicious but provides benefits for your skin with the help of pumpkin enzymes. Let’s look at all the positives of using pumpkin in your […]
Products perfect for summer!
We have a great collection of summer products that are great on all skin types. These are great in the treatment room and also for retail for your clients.
How to Get a 5 Star Review as an Esthetician
How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. There are plenty of subcategories within these two so let’s get into it! Greetings and Consults […]
Attracting Business with a Spa Event
Have you hosted a spa event, yet? This is a great way to attract new comers to your business. It is time to put your thinking hat on and start planning an event. Firstly, think about what your target market will enjoy and what they may be intrigued by to bring them to your establishment. Even if you have no idea, just start somewhere. Learning how to attract new clients is a process and requires you to try new things. You will eventually get the hang of it! Sit down with your team, get creative with themes and ways to promote this upcoming event. Here are some ideas to get you started:
Setting prices for spa services and products
What should you consider when setting prices for your spa services and products? There is an array of costs you will need to review when it comes down to setting prices within your business. You do not want to set your pricing too low and undervalue your business.
Spa Business Assessment for Estheticians
Are you keeping up with your reports? Have you checked out those numbers? Keeping up with reports will allow you to see where you have gaps within your business assessment, while also giving you opportunities for growth. Take action and get into the habit of looking at your reporting for sales, services, and website visitors. What is your conversion rate? Overall, how many clients are coming back in and how is engagement with new clients?
Spa Marketing Ideas for Estheticians
spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it!
Adding Natural Mineral Makeup to your Retail
Offering pure natural mineral powder for your clients to use after their skincare treatments is a must. Makeup is an extension of our skincare regimen. Using good quality ingredients will keep the skin looking healthy and radiant. We have a line of pure natural mineral powder that is easy to color match and doesn’t require you to buy a large amount of sku’s.
Charting as an Esthetician
As an esthetician, we know charting is an important part of the job to keep track of client’s history and details. Charting allows us to form a treatment plan based on past treatments and product use. You never want to skip out on charting one of your clients, because this could affect you and your client in working towards their skincare goal. Here are the best tips when it comes to charting as an esthetician.
Moisturizing Skin Care Ingredients
Do you know what ingredients make up your back bar or skincare line? Keeping with the theme of hydration and moisture, we wanted to do a go to ingredient list of moisturizing skin care ingredients. Take a look at your products and see if any of the below ingredients are formulated in your skin care.
Top 7 Hydrating Picks for your Facial Back Bar
These hydrating professional back bar products are in my personal back bar product mix. I grab these when I have skin that is needing hydration. Some may need all of them and this depends if the skin is thick, has occasional breakouts, red, irritated, dry or sensitive. I always keep notes on what is used and as I get to know their skin we perfect the combination.
Selecting the right moisturizer for your client.
How can you tailor to your customers when it comes to selecting the right moisturizer for your retail line? Here are a few things to consider; demographics, climate, and skin types. These are all important factors when selecting the appropriate skincare for your business. Lets determine which moisturizing products will work best for your skincare […]
Understanding the Fitzpatrick Scale
Harvard dermatologist Thomas Fitzpatrick. M.D., Ph.D., first developed the Fitzpatrick scale in 1975 to gauge how skin of different colors reacted to UV light exposure. This model is used to evaluate a clients propensity to post-inflammatory hyperpigmentation (PIH). The melanin content should warn the service provider that any surface inflammation can trigger hyperpigmentation.
5 ways to bring clients back to your spa
The spa business is expected to continue to grow. People are interested in looking and feeling good. Even with a lot of the world working at home, people want to look good for their online meetings.
There is a lot of competition and paying attention to the small details can keep clients coming. How a client feels when they are with you is very important.
Steamers and the Facial.
I have been in the treatment room for about 26+ years. It has been a love hate relationship with my steamer. At times I have avoided it and others used it all the time. Most of my clients have loved when we use steam and every once in a while there is someone that doesn’t like it. But, I do notice when I use the steam helps to soften that top layer of dead skin and helps me do my job.
Best Skincare Tips from Dermatologists
The skin is the largest organ of the body. The purpose of the largest organ is to protect us from harsh substances and bacteria while also regulating body temperature. How can we help give care to our skin and make sure we are healthy? Here are some of the best skincare tips from dermatologists you can follow! Share these skincare tips with your clients!
Which Products to Retail? Top product retail guide.
Which products to retail in your spa? Top product retail guide for your skincare business. Quick Retail Guide!
We have a quick guide of our top sellers. We know many need to get retail in right away to be ready for holiday sales.
Eco Friendly Skincare Packaging: Go Green
Finding packaging that is environmentally sustainable and visually appealing is easier today than before. More people are demanding this in the products they consume. This not only attracts consumers on a visual level but makes them feel better about using their products. Companies are increasingly looking forward to embracing eco-friendly, sustainable packaging more than ever. Sustainable packaging materials allow you to protect the environment. Irrespective of where you live, it is vital to make your community greener and safer.
Microdermabrasion Treatment
Microdermabrasion is a simple, non-invasive, no downtime procedure that leaves the skin significantly smooth and looking healthier. I have heard and read many estheticians say it is old school or outdated. Oldies can be goodies! There is a place for microdermabrasion in your treatment room.
Modifying facial treatments for your sensitive skin clients
Many people that come in for facials will describe their skin as sensitive. When you really have someone that is what can you do to modify the facial treatment to make sure they do not react or become more red? Sensitive skin can arise from several factors internal like hereditary, food sensitivities or allergies, illnesses or medications. External factors include UV exposure, environmental conditions, frequent contact with water, solvents, chemicals.
Providing the Spa Experience
Everyone enjoys an open, trusting environment, especially in a spa setting. You want your clients to feel welcomed and heard when voicing their concerns; as well as, providing a clean space that is pleasing and comfortable. Below you will find tips and advice to offer a spa experience your clients will be begging to come back to.
Men’s Skincare: A simple Routine
We realize that creating a men’s skincare line can be a pain point for many businesses. What packaging, style and products should you carry? Here are our top skincare recommendations for private labeling a men’s line. Products for Men’s Skincare Facial Gel Cleanser: This cleanser is designed for all skin types. It’s going to provide […]
Home Skin Care Routines for your client
We wanted to share with you our go to Skin Care regimens for different skin types. This will help you choose the best formulas that target skin concerns and issues. Anti-Aging, Brown spots, Hyperpigmentation, Dry skin, Oily Skin, Acne prone and Sensitive.
Getting ready for the Fall Season
This year many research companies have said holiday shopping will start as early as October. July may feel like an early start, but get your ducks in a row to prepare yourself for a big season. Get ahead of shoppers with our suggestions. Do you sell online? Want to sell multi-channel?If you want to sell […]
Retinol Power
Retinol is suitable for all skin types, from sensitive, anti-aging to acne prone skin types. Many retinols are fairly potent and take a little bit of time for the skin to get used to it. Frequency of use can be adjusted till the skin gets acclimated to the potency of this serum. Our Emerge night serum is a great serum for those who are used to using Retinols or people that are new to the ingredient Retinol. It is also a great one for sensitive skin types.
Understanding pigmentation
Pigmentation happens as a result of melanin which is produced by cells called Melanocytes through a process called melanogensis. We have thousands of melanocytes per millimeter of skin. Hyperpigmentation can happen in any skin types such as, oily, dary, dark and light. Excessive stimulation or inflammation in the skin can result in excessive melanin production.
Dermaplaning? Tips for the best treatment
Dermaplaning has to be one of my client’s favorite treatments to have done. The response is typically “wow”, “my skin looks amazing”, “my peach fuzz is gone” and “my skin is so smooth”. We have great products you can use in your professional dermaplaning treatment.
Professional Skin Care for Botox
For our medical spa gals and pals we have a list of professional skin care options for at home care. These products will pair well with your client’s botox treatment. It is always good to recommend your client stay hydrated on the inside and out. Here are a few hydration products that are available for […]
Skin Smoothing Combination Therapy
Treatments that we love to combine in a facial are Dermaplaning, Microdermabrasion and the Skin Scrubber (Ultra Sonic). Combining different types of mechanical exfoliation with AHAs create a powerful duo to smooth skin. Dermaplaning, Ultrasonic exfoliation and Microdermabrasion can reveal younger, softer skin to the surface. Can soften bumpy un even skin and help minimize acne. During this type of procedure collagen production is stimulated. It is painless and a great way to reduce uneven skin. Skin serums will penetrate better after this procedure. When you talk to your client you can see what type of results they are looking for.
Shipping this summer
Shipping summer products this summer
Private Label
To simply put it, private label is taking merchandise from one or multiple companies and making it your own. For example, Aesthetic Back Bar offers private label skincare that is sent to you with your label on it. This is a physical form of private labeling. This requires you to promote, market and sell in […]
What is a Retinol Sandwich?
Retinol is a powerful skincare ingredient that works to reduce fine lines, wrinkles, acne, scarring and pigmentation. This key ingredient is a form of Vitamin A. Depending on skin type and skin concern will determine which product is right for you and how to apply it. When to start using this skincare product. What is […]
Retinol: The beauty formula for all skincare routines
Retinol is a must have for all beauty skin regimens. If you are concerned with anti aging, want healthy glowing skin or have acne prone skin you will love this gentle yet powerful formula. This formula is great to add to your client’s skincare regimen.
Eye Cream and Treatment Serums: A Guide
Our guide to our Eye Creams and treatments will help you decide which eye treatment products are right for your client. We have 4 eye products to choose from.
5 things to do when creating your skin care line
You are ready to get your skincare line started. What are 5 key things you should think about? We have seen so many companies create successful lines. Here are 5 things to do when creating your skincare line.
Guide to our Facial Cleansers
and categories they fall in. Hopefully this will help you decide which cleansers to use in your facial treatment room, spa or retail to your clients. These cleansers are also available for private label.
Guide to our hydrators, moisturizers and oils
So many products to choose from for hydrating and moisturizing the skin. Picking the right one for your client can get overwhelming. At Aesthetic Back Bar we are going by category to make a quick and easy guide to help you select the facial treatment hydrator, moisturizer or oil you need. We have them listed out with descriptions and below we have them by category they fit in.
How to Start your Skincare Brand
How to private label and start your own skincare brand.
Guide to our Facial Serums
When you have a large group of skincare products it can be overwhelming. At Aesthetic Back Bar we are going by category to make a quick and easy guide to help you select the facial treatment serum you need. We have them listed out with descriptions and below we have them by category they fit in.
How to increase retail sales: Spa Edition
Retail sales can be an area of the spa that always needs some attention. This is a part of business that can bring in extra income and commissions. The retail area of a spa can be forgotten very easily and just sit there doing nothing. We have a list of reminders of what to do to keep that part of business thriving.
Facial Mask: A Breakdown
Breakdown of professional treatment facial masks for spas and estheticians.
A guide to helping aestheticians choose the right facial mask for their client
Are you searching for a new professional mask for your spa treatments but not sure which one to choose? Here is a guide to help figure out which mask to incorporate into your facial. Let’s begin! Nourishing Glow Mask: Hydration, Hydration & More Hydrating Do you tend to have more dry and mature skin types coming in […]
Getting Ready for Valentine’s
Perfect professional facial to offer for Valentine’s. This treatment is a great go to facial for all skin types. Leaves skin looking radiant and fresh. The 10% glycolic acid will gently exfoliate dead skin away leaving it glowing. The Rose scent makes this a popular facial.
skincare tips and recommendations
As estheticians we know, skincare can be expensive! Do you have clients that want to transform their skin but need to stay on a budget? Well, we are here to help! Below, find skincare tips on how to keep your client in their preferred price range along with inexpensive product recommendations for your spa. Tip […]
Are you ready for Fall?
It’s the most important time of year for your business. Did you know the holiday season is when businesses make about 19% of their annual revenue? By planning and getting organized we can finish strong this year. Here is a quick list of items we can do to take full advantage of this crucial time of year.
Correcting Skincare Top Picks!
I love to have my favorite go to treatment serums for my clients. Some people like to use multiple products to correct and improve imperfections. Other like to use just one treatment products that does a little bit of everything. We have something for everyone. These products are great for retail and are also available in larger sizes for back bar.
How to launch your own skincare brand.
Launching your own brand skincare. Interested in launching your skincare line? We can help you make it easy and fast to get started. Now, is the perfect time to get started. You want to be in full swing by the holiday time. Why private label? Private label is a great way to keep more sales in […]
Optimizing clients sales this holiday season!
In no time consumers are going to start looking ahead to the big retail and celebratory holidays coming up. The shopping season is going to start earlier this year, so we better get ready. Online retailing will account for 30% of sales in the 2020 holiday season
What you need to know about CBD.
I am sure you have had a client ask about CBD or seen all the buzz online or on TV. We had many accounts ask us when we would have products with CBD available. When we first started researching about this ingredient, we were weary at first. We spoke to chemists and professionals in the […]
Getting your skincare online business going!
As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
4 Tips for New Estheticians
4 Tips for New Estheticians – Knowing your ingredients and what they do will help you in many ways. With this information you will practically be knowledgeable in every skincare line. This information can also help improve your sales.