The spa business is expected to continue to grow. People are interested in looking and feeling good. Even with a lot of the world working at home, people want to look good for their online meetings.
There is a lot of competition and paying attention to the small details can keep clients coming. How a client feels when they are with you is very important.
- Greeting – How are clients greeted when they arrive? Do they have someone’s attention when they arrive. Do they have to wait a long time? How is the arrival flow like? Are they offered refreshments when they arrive? Some people can feel nervous about coming for the first time. They don’t know you and sometimes have never had treatments like this before.
- Atmosphere/Vibe – How does your place feel like. What is everyone’s attitude or tone in voice like. Is it a place where people feel uplifted and joyful. Lighting and scent can help with atmosphere. You can diffuse essential oils that can help the ambiance.
- Communication – Asking them how they feel and what they are looking for in results is important. You may have an opinion of what they need but they may surprise you. Sometimes, when you ask you will find out someone really likes something and that will make or break the treatment if it is missed. Are they stressed out? How was their week? What do they have going the following week? You can find out if you need to omit an ingredient or step if they will have prolonged sun exposure or if they are going to be in extreme heat. These are important questions depending on the treatment. Analyze their skin and create a game plan. Discuss what will work for their lifestyle.
- Compliments – This is a funny one because some one may think why? You want your client to feel good about themselves. It could be their texture, their tone, their style. Sometimes the simple things can lift up someone’s spirits.
- Ending your treatment – Let them know you were happy to have the opportunity to work with them and you are looking forward to seeing them again. Remind them about the treatment plan to achieve the results they want. Let them know if they need anything to for home care to continue getting the results they desire.
These are super simple ways to keep people coming back. When you do services with heart, your clients will feel that. A genuine feel and uplifting atmosphere will go a long way. Let us know what others ways you keep clients coming back to your spa.