How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. There are plenty of subcategories within these two so let’s get into it! Greetings and Consults […]
Attracting Business with a Spa Event
Have you hosted a spa event, yet? This is a great way to attract new comers to your business. It is time to put your thinking hat on and start planning an event. Firstly, think about what your target market will enjoy and what they may be intrigued by to bring them to your establishment. Even if you have no idea, just start somewhere. Learning how to attract new clients is a process and requires you to try new things. You will eventually get the hang of it! Sit down with your team, get creative with themes and ways to promote this upcoming event. Here are some ideas to get you started:
Spa Marketing Ideas for Estheticians
spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it!
5 ways to bring clients back to your spa
The spa business is expected to continue to grow. People are interested in looking and feeling good. Even with a lot of the world working at home, people want to look good for their online meetings.
There is a lot of competition and paying attention to the small details can keep clients coming. How a client feels when they are with you is very important.
5 things to do when creating your skin care line
You are ready to get your skincare line started. What are 5 key things you should think about? We have seen so many companies create successful lines. Here are 5 things to do when creating your skincare line.
How to increase retail sales: Spa Edition
Retail sales can be an area of the spa that always needs some attention. This is a part of business that can bring in extra income and commissions. The retail area of a spa can be forgotten very easily and just sit there doing nothing. We have a list of reminders of what to do to keep that part of business thriving.
Optimizing clients sales this holiday season!
In no time consumers are going to start looking ahead to the big retail and celebratory holidays coming up. The shopping season is going to start earlier this year, so we better get ready. Online retailing will account for 30% of sales in the 2020 holiday season
Getting your skincare online business going!
As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
Keeping your business going
I have been hearing from businesses and estheticians around the country. I have heard some are still busy and some are closed. I know many are nervous of what is ahead. This is a time to regroup and get creative. This is the beauty of small business. We can pivot a lot faster than a […]
Setting up your membership for your spa to succeed
Have you seen more companies around offering memberships for their products and services? There is a reason why? No one would be doing it if it wasn’t working. I remember years ago bringing up this idea to my spa business partner and it was shot down at first. How would that work? Wouldn’t we loose money?