As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
I have been hearing from businesses and estheticians around the country. I have heard some are still busy and some are closed. I know many are nervous of what is ahead. This is a time to regroup and get creative. This is the beauty of small business. We can pivot a lot faster than a […]
Have you seen more companies around offering memberships for their products and services? There is a reason why? No one would be doing it if it wasn’t working. I remember years ago bringing up this idea to my spa business partner and it was shot down at first. How would that work? Wouldn’t we loose money?
Don’t have enough time to write emails, posts, email specials, work on customer service, order supplies etc…. Here are some tips to help you get on track for 2019. To do list Make a list of the most important 25 tasks to get done Circle the 5 most important ones and focus on those Do […]
When someone hears the word “membership” the first thought that may pop into their head is a “gym membership”. As we all know it takes more than one visit to the gym for you to see the results in your body. Well, why doesn’t that same thought go into skincare? One treatment for the skin […]
Christmas is almost here. How about to boosting your sales without investing a lot of money in retail? A great way to help you in that quest is to purchase trial Size products that are available now to help you to increase your profits. Here are 3 easy ways to increase your sales using trial […]
I know a lot of amazing professionals that are uncomfortable selling home skincare products to their customers because they don’t want it feel pushy. I totally get it, we are not in the car sales business and most of us don’t like to sell. You need to remember you are the expert and in order […]
I have had my share of really bad and really good open house events. You know the ones that no one show up to and then ones that fill up your spa and there is only standing room space. Throughout the years we have learned some dos and don’ts. We have a quick spa open […]