Here’s something most estheticians already know deep down but rarely say out loud: they’re not comfortable selling. The treatment room feels natural. The consultation feels natural. But standing at the front desk recommending a $65 serum to someone who’s already paid for a facial? That part feels uncomfortable. And so they don’t say anything. The […]
How to Price Your Facials for Profit — And Which Back Bar Cost Matters Most
A lot of estheticians price their facials based on what they see competitors charging, or what feels comfortable to say out loud. And while market awareness matters, pricing based on feeling rather than actual numbers is one of the most common reasons talented estheticians end up working a full schedule and still wondering where the […]
Sample Kits: The Risk-Free Way to Try Before You Buy
Let’s be real — committing to a new product line without ever trying it first is a gamble. You don’t know how it feels on skin, how it performs in a real treatment, or whether your clients are going to love it. That uncertainty is exactly why so many estheticians end up with a back […]
How to Build a Full Facial Menu Using One Supplier
Building out a facial menu can feel overwhelming — especially when you’re juggling multiple suppliers, mismatched product systems, and trying to figure out what actually works together. What if you didn’t have to do all that? What if one supplier had everything you needed, from cleanse to finish, and even gave you the treatment protocols […]
No Order Minimums — And Why That’s a Big Deal for Your Studio
If you’ve ever ordered professional skincare products and had to buy more than you actually needed just to meet a supplier’s minimum — you already know how frustrating that is. You end up with product sitting on your shelf, money you can’t use elsewhere, and the quiet stress of wondering if it’ll all move before […]
Summer Business To Do List
A summer to-do list for your skincare clinic and spa business can help you make the most of the season! Here’s a breakdown of tasks to keep everything running smoothly and attract more clients: Business & Operations Marketing & Promotions Client Experience Professional Development Kickstart your summer preparations now to ensure a thriving season! Staying organized and […]
How to promote your small business locally
Promoting a small business locally through social media can be highly effective. Here are some of the best platforms to consider:
Setting prices for spa services and products
What should you consider when setting prices for your spa services and products? There is an array of costs you will need to review when it comes down to setting prices within your business. You do not want to set your pricing too low and undervalue your business.
Spa Business Assessment for Estheticians
Are you keeping up with your reports? Have you checked out those numbers? Keeping up with reports will allow you to see where you have gaps within your business assessment, while also giving you opportunities for growth. Take action and get into the habit of looking at your reporting for sales, services, and website visitors. What is your conversion rate? Overall, how many clients are coming back in and how is engagement with new clients?
Spa Marketing Ideas for Estheticians
spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it!