If you have ever posted “Book your summer facial today!” and heard nothing back, the problem was not your timing or your platform. The problem was the message. Generic content is invisible content. When every esthetician in your market is posting the same seasonal call to action, yours disappears into the scroll. The estheticians who […]
Skincare Line: Investing Time & Money
Creating a skincare line can sound daunting, but do not let that stop you! Being nervous does not have to be considered a bad thing. Do your research and test out product before going all in. Look for companies that suit your values, has a variety of product choices and most importantly, have product that […]
Optimizing clients sales this holiday season!
In no time consumers are going to start looking ahead to the big retail and celebratory holidays coming up. The shopping season is going to start earlier this year, so we better get ready. Online retailing will account for 30% of sales in the 2020 holiday season
Getting your skincare online business going!
As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
Keeping your business going
I have been hearing from businesses and estheticians around the country. I have heard some are still busy and some are closed. I know many are nervous of what is ahead. This is a time to regroup and get creative. This is the beauty of small business. We can pivot a lot faster than a […]
Overwhelmed with posting on social media?
5 Tips to a Simple Social Media Strategy. Here is your simple guide to help you be consistent. I’m sure you have had meetings with your office and talked about getting on track with a social media plan and being consistent about it. Let’s face it we have a billion things on our to do […]
Best Social Media Platforms for Estheticians and Spas.
There are so many social media platforms out there now, and it can be confusing where to be. Deciding where to allocate your time and money is very important. You don’t want to put your money where your clients are not located.