A lot of estheticians price their facials based on what they see competitors charging, or what feels comfortable to say out loud. And while market awareness matters, pricing based on feeling rather than actual numbers is one of the most common reasons talented estheticians end up working a full schedule and still wondering where the […]
How to Build a Full Facial Menu Using One Supplier
Building out a facial menu can feel overwhelming — especially when you’re juggling multiple suppliers, mismatched product systems, and trying to figure out what actually works together. What if you didn’t have to do all that? What if one supplier had everything you needed, from cleanse to finish, and even gave you the treatment protocols […]
No Order Minimums — And Why That’s a Big Deal for Your Studio
If you’ve ever ordered professional skincare products and had to buy more than you actually needed just to meet a supplier’s minimum — you already know how frustrating that is. You end up with product sitting on your shelf, money you can’t use elsewhere, and the quiet stress of wondering if it’ll all move before […]
Why natural/botanical back bar products outperform synthetic ones?
Why Natural & Botanical Back Bar Products Actually Perform Better If you’ve spent any time in the treatment room, you already know that what you put on your clients’ skin matters — not just for results, but for their long-term health too. So let’s talk about why we built Aesthetic Back Bar around natural and […]
How to build brand loyalty
How to build brand loyalty Building brand loyalty for your skincare brand involves several key strategies: By focusing on these strategies, you can build a loyal customer base that not only loves your products but also trusts and advocates for your brand.
How to Get a 5 Star Review as an Esthetician
How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. There are plenty of subcategories within these two so let’s get into it! Greetings and Consults […]
Attracting Business with a Spa Event
Have you hosted a spa event, yet? This is a great way to attract new comers to your business. It is time to put your thinking hat on and start planning an event. Firstly, think about what your target market will enjoy and what they may be intrigued by to bring them to your establishment. Even if you have no idea, just start somewhere. Learning how to attract new clients is a process and requires you to try new things. You will eventually get the hang of it! Sit down with your team, get creative with themes and ways to promote this upcoming event. Here are some ideas to get you started:
Setting prices for spa services and products
What should you consider when setting prices for your spa services and products? There is an array of costs you will need to review when it comes down to setting prices within your business. You do not want to set your pricing too low and undervalue your business.
Spa Business Assessment for Estheticians
Are you keeping up with your reports? Have you checked out those numbers? Keeping up with reports will allow you to see where you have gaps within your business assessment, while also giving you opportunities for growth. Take action and get into the habit of looking at your reporting for sales, services, and website visitors. What is your conversion rate? Overall, how many clients are coming back in and how is engagement with new clients?
Spa Marketing Ideas for Estheticians
spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it!