In no time consumers are going to start looking ahead to the big retail and celebratory holidays coming up. The shopping season is going to start earlier this year, so we better get ready. Online retailing will account for 30% of sales in the 2020 holiday season
As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
I have been hearing from businesses and estheticians around the country. I have heard some are still busy and some are closed. I know many are nervous of what is ahead. This is a time to regroup and get creative. This is the beauty of small business. We can pivot a lot faster than a […]
4 Tips for New Estheticians – Knowing your ingredients and what they do will help you in many ways. With this information you will practically be knowledgeable in every skincare line. This information can also help improve your sales.
I am an expert. I wish I had more confidence in what I knew and studied. In the beginning I questioned myself a lot. I felt there is no way I can learn everything to help my clients get the results they desire. I was also very young. I became an aesthetician at 18 and […]
Have you seen more companies around offering memberships for their products and services? There is a reason why? No one would be doing it if it wasn’t working. I remember years ago bringing up this idea to my spa business partner and it was shot down at first. How would that work? Wouldn’t we loose money?
The Importance of Inventory Keeping track of inventory is one of the most important responsibilities for a business owner or manager to have and at the same time one of the most difficult. This is the only way you will know what you have on the shelf and how much you are supposed to have. […]
Don’t have enough time to write emails, posts, email specials, work on customer service, order supplies etc…. Here are some tips to help you get on track for 2019. To do list Make a list of the most important 25 tasks to get done Circle the 5 most important ones and focus on those Do […]
How to start your own skincare line Has it crossed your mind you could have your own skincare line? Do you think it would just cost way too much? Why should you even consider creating your skin care line. We will get all these questions answered. Benefits in creating your own skincare line for your […]
Enhancing your spa menu can save you money and make you more money. Having a great service menu is crucial. In my 20+ years of working in the spa service industry I have tried all types of menus. From super long books that are so detailed (and expensive) to short and sweet one page menus. […]