Let’s be real — committing to a new product line without ever trying it first is a gamble. You don’t know how it feels on skin, how it performs in a real treatment, or whether your clients are going to love it. That uncertainty is exactly why so many estheticians end up with a back […]
How to build brand loyalty
How to build brand loyalty Building brand loyalty for your skincare brand involves several key strategies: By focusing on these strategies, you can build a loyal customer base that not only loves your products but also trusts and advocates for your brand.
Skin Minimalism
Ever had a client walk in raving about the latest skincare haul they found on TikTok or through online ads—convinced it was the magic fix for their skin? Fast forward a few weeks, and they’re frustrated, out of pocket, and still not seeing results. The truth is, more products don’t always mean better skin. Often, […]
Products perfect for summer!
We have a great collection of summer products that are great on all skin types. These are great in the treatment room and also for retail for your clients.
Which Products to Retail? Top product retail guide.
Which products to retail in your spa? Top product retail guide for your skincare business. Quick Retail Guide!
We have a quick guide of our top sellers. We know many need to get retail in right away to be ready for holiday sales.
Private Label
To simply put it, private label is taking merchandise from one or multiple companies and making it your own. For example, Aesthetic Back Bar offers private label skincare that is sent to you with your label on it. This is a physical form of private labeling. This requires you to promote, market and sell in […]
Face Oil and Moisturizers
What is the difference between face oil and moisturizers? Can you combine these two products in your skincare routine? Let’s determine product functions and whether or not you can pair the two. What are moisturizers What is face oil Can you pair face oil and moisturizers What are moisturizers used for? Moisturizers are made up […]
Eye Cream and Treatment Serums: A Guide
Our guide to our Eye Creams and treatments will help you decide which eye treatment products are right for your client. We have 4 eye products to choose from.
Skincare Recommendations for Each Season
Learn about skincare products such as, treatments serums and moisturizers that can be used for specific seasons. Changing a product throughout the year can help to keep your client’s skin consistent with improvement.
How to choose the best spa professional products for your spa?
How to choose the best spa professional products for your spa? When choosing the best professional products for your spa you want to pick skin care products that are effective and versatile. In my years of working, managing and owning a spa, the best professional spa products are the ones that you can use on […]