The Summer Home-Care Bag Your Clients Will Actually Use The biggest gap in most esthetician practices is not the treatment. It is what happens between appointments. A client leaves your table with great skin. They go home, use the same products they have always used, skip steps, sweat through their routine in the July heat, […]
Behind the Bar: Our Summer Back Bar Setup
Behind the Bar: Our Summer Back Bar Setup Every season, a good back bar gets a reset. The products that carried your treatment room through winter and spring are not always the right tools for summer. Heat, humidity, UV exposure, and the skin concerns that spike between June and August require a different lineup at […]
Skin Cycling in Summer: Does the Trend Actually Hold Up?
Does skin cycling work in summer? Skin cycling became one of the most talked-about skincare routines of the last few years, and for good reason. The idea of giving actives intentional rest days, rather than layering everything every night, resonated with clients who were tired of overstimulated, reactive skin. Dermatologists endorsed it. Social media amplified […]
Sample Kits: The Risk-Free Way to Try Before You Buy
Let’s be real — committing to a new product line without ever trying it first is a gamble. You don’t know how it feels on skin, how it performs in a real treatment, or whether your clients are going to love it. That uncertainty is exactly why so many estheticians end up with a back […]
How to build brand loyalty
How to build brand loyalty Building brand loyalty for your skincare brand involves several key strategies: By focusing on these strategies, you can build a loyal customer base that not only loves your products but also trusts and advocates for your brand.
Skin Minimalism
Ever had a client walk in raving about the latest skincare haul they found on TikTok or through online ads—convinced it was the magic fix for their skin? Fast forward a few weeks, and they’re frustrated, out of pocket, and still not seeing results. The truth is, more products don’t always mean better skin. Often, […]
Products perfect for summer!
We have a great collection of summer products that are great on all skin types. These are great in the treatment room and also for retail for your clients.
Which Products to Retail? Top product retail guide.
Which products to retail in your spa? Top product retail guide for your skincare business. Quick Retail Guide!
We have a quick guide of our top sellers. We know many need to get retail in right away to be ready for holiday sales.
Private Label
To simply put it, private label is taking merchandise from one or multiple companies and making it your own. For example, Aesthetic Back Bar offers private label skincare that is sent to you with your label on it. This is a physical form of private labeling. This requires you to promote, market and sell in […]
Face Oil and Moisturizers
What is the difference between face oil and moisturizers? Can you combine these two products in your skincare routine? Let’s determine product functions and whether or not you can pair the two. What are moisturizers What is face oil Can you pair face oil and moisturizers What are moisturizers used for? Moisturizers are made up […]