May 25, 2024 business assessment

Spa Business Assessment for Estheticians

Are you keeping up with your reports? Have you checked out those numbers? Keeping up with reports will allow you to see where you have gaps within your business assessment, while also giving you opportunities for growth. Take action and get into the habit of looking at your reporting for sales, services, and website visitors. What is your conversion rate? Overall, how many clients are coming back in and how is engagement with new clients? 

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February 12, 2024 professional facial products for estheticians

Top 7 Hydrating Picks for your Facial Back Bar

These hydrating professional back bar products are in my personal back bar product mix. I grab these when I have skin that is needing hydration. Some may need all of them and this depends if the skin is thick, has occasional breakouts, red, irritated, dry or sensitive. I always keep notes on what is used and as I get to know their skin we perfect the combination.

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January 23, 2024 wholesale skincare for estheticians

Selecting the right moisturizer for your client.

How can you tailor to your customers when it comes to selecting the right moisturizer for your retail line? Here are a few things to consider; demographics, climate, and skin types. These are all important factors when selecting the appropriate skincare for your business. Lets determine which moisturizing products will work best for your skincare […]

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December 8, 2023 fitzpatrick scale for estheticians

Understanding the Fitzpatrick Scale

Harvard dermatologist Thomas Fitzpatrick. M.D., Ph.D., first developed the Fitzpatrick scale in 1975 to gauge how skin of different colors reacted to UV light exposure. This model is used to evaluate a clients propensity to post-inflammatory hyperpigmentation (PIH). The melanin content should warn the service provider that any surface inflammation can trigger hyperpigmentation.

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December 7, 2023 how to bring clients back to your spa

5 ways to bring clients back to your spa

The spa business is expected to continue to grow.  People are interested in looking and feeling good.  Even with a lot of the world working at home, people want to look good for their online meetings.

There is a lot of competition and paying attention to the small details can keep clients coming.  How a client feels when they are with you is very important.

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