A summer to-do list for your skincare clinic and spa business can help you make the most of the season! Here’s a breakdown of tasks to keep everything running smoothly and attract more clients:
Business & Operations
- Review summer staffing needs—ensure coverage for vacations and peak hours.
- Stock up on seasonal products, such as skincare, cooling treatments, and summer nail colors.
- Update service menus with summer-friendly offerings like hydration facials or refreshing foot soaks.
Marketing & Promotions
- Run a summer campaign—offer discounts on popular warm-weather services.
- Promote summer and vacation packages—pamper clients before their big events.
- Organize giveaways on social media featuring summer must-have products.
- Collaborate with local influencers for seasonal promotions.
Client Experience
- Offer complimentary cold towels or refreshing drinks to enhance the spa experience.
- Create a summer loyalty program to encourage repeat visits.
- Send out seasonal email updates with skincare tips and limited-time offers.
- Decorate the space with bright and airy summer-themed elements.
Professional Development
- Schedule training for staff on trending treatments or new product lines.
- Attend industry workshops or expos for inspiration and networking.
- Collect feedback from clients to improve services for the summer months.
Kickstart your summer preparations now to ensure a thriving season! Staying organized and planning ahead will set your business up for success.