In no time consumers are going to start looking ahead to the big retail and celebratory holidays coming up. The shopping season is going to start earlier this year, so we better get ready. Online retailing will account for 30% of sales in the 2020 holiday season
As I sit here and think about all the things I have been reading I think. “ This is really not the time to just sit and wait.” This is a very unsure time and I am hoping for it to be very temporary. But, we can’t fill ourselves with anxiety watching news all day. The first couple days of the Coronavirus new I found myself doing that.
I have been hearing from businesses and estheticians around the country. I have heard some are still busy and some are closed. I know many are nervous of what is ahead. This is a time to regroup and get creative. This is the beauty of small business. We can pivot a lot faster than a […]
4 Tips for New Estheticians – Knowing your ingredients and what they do will help you in many ways. With this information you will practically be knowledgeable in every skincare line. This information can also help improve your sales.
I am an expert. I wish I had more confidence in what I knew and studied. In the beginning I questioned myself a lot. I felt there is no way I can learn everything to help my clients get the results they desire. I was also very young. I became an aesthetician at 18 and […]
Have you seen more companies around offering memberships for their products and services? There is a reason why? No one would be doing it if it wasn’t working. I remember years ago bringing up this idea to my spa business partner and it was shot down at first. How would that work? Wouldn’t we loose money?
The Importance of Inventory Keeping track of inventory is one of the most important responsibilities for a business owner or manager to have and at the same time one of the most difficult. This is the only way you will know what you have on the shelf and how much you are supposed to have. […]
Unfortunately, skin cancer is the most common type of cancer, according to the American Cancer Society. After performing multiple services you become more familiar with your clients skin. So spotting an unfamiliar or funny looking mole or birthmark becomes super easy. Know what to look for when you see a suspicious spot on your client.
When someone hears the word “membership” the first thought that may pop into their head is a “gym membership”. As we all know it takes more than one visit to the gym for you to see the results in your body. Well, why doesn’t that same thought go into skincare? One treatment for the skin […]
We all have that one client. That one that is loyal and sweet, but they are always asking for a free product or service. We do our best to please all clients, but you are tired of it! You do not work for free, but you do not want to risk losing your loyal client. […]