Power packed night serum for resurfacing and gentle renewal. The perfect powerful yet gentle resurface serum gives skin a nourished, youthful glow. Plus, it was formulated to be as gentle as possible, making it perfect for sensitive skin and first time retinol users, and allowing you to reach a broader market when you add this serum […]
Unlocking the Secrets: How Skin Antioxidants Transform Your Complexion
Unlocking the Secrets: How Skin Antioxidants Transform Your Complexion Skin antioxidants play a crucial role in protecting and rejuvenating your skin. Using antioxidants in your skincare regimen offers numerous benefits to help maintain healthy, youthful skin. Here are some key benefits of Antioxidants: Common Antioxidants in Skincare Antioxidants are commonly found in various skincare ingredients […]
Retinols Unveiled: The Ultimate Skin Transformation Ingredient
Retinols are a type of retinoid, which is derived from Vitamin A. They are widely recognized in the skincare industry for their powerful anti-aging and skin-renewing properties. Here’s a deeper dive into what retinols are and what they do
Pumpkin Enzymes for the Pumpkin Season
We are filled with orange goodness all around as the fall season takes its turn. Pumpkin takes over the world during this time and for good reason. It not only tastes delicious but provides benefits for your skin with the help of pumpkin enzymes. Let’s look at all the positives of using pumpkin in your […]
Products perfect for summer!
We have a great collection of summer products that are great on all skin types. These are great in the treatment room and also for retail for your clients.
How to Get a 5 Star Review as an Esthetician
How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. There are plenty of subcategories within these two so let’s get into it! Greetings and Consults […]
Attracting Business with a Spa Event
Have you hosted a spa event, yet? This is a great way to attract new comers to your business. It is time to put your thinking hat on and start planning an event. Firstly, think about what your target market will enjoy and what they may be intrigued by to bring them to your establishment. Even if you have no idea, just start somewhere. Learning how to attract new clients is a process and requires you to try new things. You will eventually get the hang of it! Sit down with your team, get creative with themes and ways to promote this upcoming event. Here are some ideas to get you started:
Setting prices for spa services and products
What should you consider when setting prices for your spa services and products? There is an array of costs you will need to review when it comes down to setting prices within your business. You do not want to set your pricing too low and undervalue your business.
Spa Business Assessment for Estheticians
Are you keeping up with your reports? Have you checked out those numbers? Keeping up with reports will allow you to see where you have gaps within your business assessment, while also giving you opportunities for growth. Take action and get into the habit of looking at your reporting for sales, services, and website visitors. What is your conversion rate? Overall, how many clients are coming back in and how is engagement with new clients?
Spa Marketing Ideas for Estheticians
spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it!