It’s the most important time of year for your business. Did you know the holiday season is when businesses make about 19% of their annual revenue? By planning and getting organized we can finish strong this year. Here is a quick list of items we can do to take full advantage of this crucial time of year.
Holiday season to do list:
- Plan Specials & Sales
- Setup events – In-person and Online
- Order retail and supplies you will need
- Create your email and social media campaigns
Plan specials and sales and get them on the calendar. By planning and executing you can avoid what happens to most of us. Letting time go by and not executing the sales schedule can create missed opportunities. Most people do their Christmas shopping before Black Friday and Cyber Monday. October and November is the time to get your promotions out and get the services, product and gift cards sold.
Setup in-person and online events. These can be a holiday open house, client appreciation day/week or online event people can participate in. An example of an online event is like a facebook or instagram live where you show products and demo a treatment or procedure.
Once I did a bingo for a spa I managed and it was a lot of fun. We had people sign up for the bingo before the day. Sent them the card and did a live bingo. Each spot on the card had a product or procedure we spoke about briefly. We made if fun by masking our faces and chatting. Once participants got a bingo they put it in the comments. We had someone in our office keeping track. There are many things we can do today.
Order retail and supplies you need. Don’t loose any retail sales this season. You can’t sell what you don’t have. Look at past years or past months and see what you will need for this season.
If you haven’t started your own brand, you still have time. Our turn around time is 2 weeks. Click here for more info: Private Label Information . Contact us with any questions or to send us your logo firstname.lastname@example.org.
If you do any special holiday facials or treatments, get the supplies needed. We have a great Rose and Pumpkin treatments which are great giftable facial treatments.
Create your email and social media campaigns. This is an easy one to slip by if you are a one man band or if you have a small business. Setting up your email and social campaigns can remind customers what you have to offer. Let them know how you can help them with their skin and gift giving. Make things easy for them to schedule and purchase from you.
Don’t have a lot of time to do this daily, schedule it. You can use programs like Canva or Hootsuite to schedule. There are many more. I love Canva because you can design something really easy, schedule it and share to your social accounts.
For email check your scheduling system it may have an email marketing feature. Other email campaign options are Aweber, Constant Contact and Mail Chimp. Use services that are easy to use. The easier it is to create an email campaign the more likely you will use it and be successful.
Have any other question or ideas? Please share. Send us a message on facebook, instagram or email. Info@aestheticbackbar.com
Holiday Professional Treatments
Pumpkin Enzyme with Glycolic – Give your clients a enzyme complexion peel that gives them a holiday glow
The Retexturizing Enzyme Mask / Pumpkin Enzyme is a great enzyme for all skin types. Enzyme and AHA exfoliation relies on the biological action rather than physical abrasion. Alpha-Hydroxy acids have been shown to promote smoother younger looking skin by increasing the rate of cell renewal. Pumpkin is a rich source of antioxidants & enzymes that act like Alpha-Hydroxy acids. Pumpkin also contains more than 100 beneficial nutrients, which may be used to help reverse the signs of aging. Use Pumpkin Peel to rejuvenate the face, hands, body or feet.
Radiant Rose Mask with Glycolic – Gentle Exfoliation leaving skin with a radiant brightness
This masque helps reduce the build-up of excess skin cells by lightly exfoliating, giving the skin a brightening and beautiful glow. Glycolic acid transforms dull, lifeless complexions into vibrant, youthful skin. This revitalizing masque, with 10% glycolic acid, is not meant for sensitive skin. This Glycolic mask can cause anything from slight tingling to burning sensations. Follow directions closely. Can follow mask with Refreshing Rose Mask for calming and soothing.
Refreshing Rose Mask – Calming and soothing with the scent of roses. This is a great 2nd step to the Radiant Rose.
This rinse-off mask soothing mask is great for all skin types. It is a cooling gel that can be used on the face and eyes for its anti-inflammatory, astringent and regenerative effects. Rose Distillate provides an amazingly refreshing rose scent making this mask refreshing, hydrating and calming. Follow this mask with the Radiant Rose Mask. This treatment mask can be used in a facial, post microdermabrasion or Dermaplaning, or waxing.
Nourishing Glow Mask – This hydrating treatment is a very nourishing and plumping treatment. Will give dehydrated skin the drink it needs.
This incredibly moisturizing and nourishing mask helps to soothe, hydrate, heal and promote cell regeneration. Nourishing Glow Mask is a gentle, creamy masque boosted with hydrators like Hyaluronic Acid, Organic Olive and Jojoba Oils, plus antioxidants and toning like Organic Rooibos, DMAE, and MSM that will plump and firm the skin.
Beet & Tumeric Mask – This gentle purifying and exfoliating treatment is a great for all skin types. Will leave skin cleansed and purified.
This mask comes packed with its own set of nutrient rich properties that are designed to be enhanced by your choice of liquid used to activate the mask. This nourishing mask is perfect for dry, mature, sun damaged skin. Beet & Tumeric Mask is rich in nutrients to help the skin improve elasticity and increase moisture. With Beet Powder, Turmeric Powder, Vitamins B and C this mask is well rounded and mild for all skin types.