Overwhelmed with posting on social media?

social media for aestheticians

5 Tips to a Simple Social Media Strategy. Here is your simple guide to help you be consistent.

I’m sure you have had meetings with your office and talked about getting on track with a social media plan and being consistent about it. Let’s face it we have a billion things on our to do list and majority of the time we focus on the urgent to-do items first. Weeks and weeks pass and oops!  We missed our opportunity to keeping our communities connected and updated with us. Facebook has about 2 billion monthly active users and Instagram has about 800 million monthly active users.  We can’t afford to miss out connecting with potential clients through these platforms. We have some quick points to keep you on track.

5 Tips To Improve Front Desk Customer Service

1. EMAIL FOLLOW UPS

You may be familiar with follow up emails when it comes to interviews. Follow up emails give you the opportunity to get full feedback from your client and how they felt their appointment went. This could be considered a personal connection and lets the client know how important it is for you to make sure your client was completely satisfied.

2. CREATE A WARM EXPERIENCE BY CREATING A WARM WELCOMING LOBBY

This is where the client first steps are taken when they enter your office and first impressions are very important. Set the mood for clients by either adding bright lights, using natural essential oils like lavender or blood orange which in my experience have gotten great feedback, or setting out some nice art work or flowers. Also, make sure that the front staff ALWAYS greets clients with a simple ‘Hello, how can I assist you today?’ and with a warm smile. Having an unprofessional and unwelcoming front desk can leave the client with a bad taste and you don’t really want that.


3.GETTING FEEDBACK FROM YOUR ADMIN/FRONT DESK

The admin and front desk are going to be the first to know what is going on. They are the first point of contact. For example,  the clients, techs and aestheticians have open communication with them and they will be the first to be told if there is an issue. Years ago when I was working front desk, I noticed how clients would tell me the truth about their experience and not the service provider. I have always told service providers do you really think they will tell you the truth if you are about to use acid, point a laser at them or do a facial. They don’t want to bother or anger you, but they sure don’t mind telling the front desk if they didn’t like something. Don’t assume you always know what is going on. Ask your front desk for thoughts and opinions. This is one of the most important departments in your business and it  will make you or break you!

4. A PROPER GREETING WHEN ANSWERING THE PHONE

A professional greeting is key when it comes to customer service. Again, the first person the client is speaking to is your front desk/admin staff. Practice a greeting with your staff, go over the proper way to place the client on hold plus the proper way to leave a voicemail and go over a protocol when they are having to multitask and be under pressure. Things can get a bit crazy in the front and expressing concern and letting them know their call is important goes a long way with the client.

5. ORGANIZATION

As we all know being organized helps us in any situation. When your front desk is organized you avoid losing paperwork, it helps them get to things quickly and allows them to facilitate multitasking without overlapping task. Keep this area neat and well stocked to avoid any type of inconvenience when checking out clients.

Happy 4th of July!

 

Happy Independence Day!

Setting Expectations with Your Clients

We all have that one client. That one that is loyal and sweet, but they are always asking for a free product or service. We do our best to please all clients, but you are tired of it! You do not work for free, but you do not want to risk losing your loyal client. What can you do? Is this normal?

Tips for treating teen skin

aha toner

Teen or young skin has always been such a huge market for the skincare business. Here are a few steps in making sure that you provide the best acne or problem skin regimen for your young client.
Starting with the consultation
Help build the relationship with your teen client by giving a thorough skin care consultation. You want to get every piece of information before assessing your young clients skin. The more information you know, the chances of you actually pinpointing where the acne is stemming from become greater. Ask questions about the following before giving a facial or skin treatment.

Questions to ask

What products are they currently using? Getting them on track with their skincare is key. Find out what ingredients your teen client is using on their skin so you can begin recommending the proper products. Sometimes just making a couple of tweaks can do the trick.  Sometimes it takes trying one thing at a time and seeing if each subtle change agrees with their skin.

How much water do they drink per day? Lack of water can affect  the natural sloughing of the skin which then causes major buildup.

What is their soda or caffeine intake? – Soda and caffeine can cause extreme dehydration to the skin and that leads to inflammation.

What kind of exercise do they do? Track, swimming, soccer etc. Do they dance and wear stage makeup?  Recommend cleansing the skin or using AHA toner after exercises. This will help with the dirt that is coming from the teens sweat or any exercising equipment.

Must Have Antioxidants and Vitamins that Fight Sun Damage

antioxidants in skincare

We have 4 Antioxidant and Vitamins that fight free-radical damage that you should have in your cabinet this summer.  What are free radicals exactly? Free radicals are charged chemical particles of antioxidants in skincareoxygen that enter into a destructive chemical bond with organic substances such as proteins.  This results in oxidation, a prime example of oxidation that we see in everyday life is when a potato or avocado turn brown after they are cut. When you apply lemon onto the cut potato or avocado the browning does not occur.  Lemon is a great source of Vitamin C.

What is Micellar Cleansing Water and how do I use it?

When you first come across the word “micellar” your first thought may be “What the heck is that and am I pronouncing this right?”. Same! Pronounced mi-cel-lar, this cleansing water has been used in France for decades. Although it’s been sold in the U.S. for quite some time now, it wasn’t until recently that major companies started to really market this product. This three in one product removes makeup, cleanses AND tones!

Quick product guide for dry, mature and dehydrated skin.

CLEANSINGprivate label for aestheticians

  • Antioxidant Enzyme Cleanser – Creamy cleansing cream for dry skin types. Green Papaya and Pineapple extracts have a gentle exfoliating property that will leave you skin looking clean and fresh.
  • Skin Balancing Toner – Contains a refreshing blend of ingredients helps to remove residue, balance the pH, close pores and hydrate the skin.

5 must-have professional treatment masks for your back bar

Having a set of masks that will do the work for all skin types is ideal! Here we have 5 masks that will take care ofprivate label for estheticians every skin type in a facial.

  1. Papaya Pineapple Enzyme Mask – This is our go to for everyone. You can use this mask in the exfoliating phase of your facial or even after a Dermaplaning or Microdermabrasion.  This mask gets rid of the dull dead skin and leaves your clients skin looking amazing.
  2. Clarifying Mask – This is the perfect mask to use to help clean out pores. If you need to do a purifying treatment this mask can be used on normal, dry and oily skin types.  Because it is not over drying it is gentle enough even on sensitive skin types.  This mask can be used with steam or a hot towel compress.
  3. Renewal Mask – This is a gentle mask packed with clays and alpha hydroxy acids. It will exfoliate the skin without leaving the skin feeling sensitive.  It will cleanse and brighten up the skin.
  4. Rose Cooling & Regenerative Mask – This professional soothing mask is great for all skin types and can be done after exfoliation or even waxing. This beautiful smelling mask is wonderful for calming the skin.
  5. Hydrating Mask – This mask is great for dry to mature skin types that need more moisture. It will hydrate and plump up the skin.  It is boosted with hydrators like Hyaluronic Acid, Organic Olive and Jojoba Oils plus antioxidants.

Mineral Makeup: Tips and Tricks

Mineral Makeup

Although men and women have been painting their bodies with minerals for thousands of years, this quiet cosmetic revolution came about in the 1970’s. Mineral powder is something that anyone and everyone can use. Most mineral powders offer great benefits, but be sure to take a look at the ingredients. “Mineral Enriched” does not necessarily mean that it is a mineral powder.