Setting your spa apart with branding

According to the dictionary, branding is to assign a brand name to, the promotion of a particular product or company by means of advertising and distinctive design.

Branding is one of the most important factors for success in any type of business. Branding will elevate you and give you an edge in our competitive market.

What will promote and give your spa the edge? Creating your own style, your own brand and great customer service is the important for success. Researchers say that word of mouth is more powerful then expensive advertising. What can you add to your spa experience that will build repeat business?

Your brand comes from a clear image of who you are, who you want to be and what others perceive you to be.

Ask these four questions:

  • What is the spa mission?
  • What do I want my spa to look like?
  • How do I want people to feel about me or the spa?
  • What is the spa character or personality?

Write down your answers, they will guide you to create your business mission and guide you to find what makes you unique.

In my opinion, these are some things that clients are looking for.   These pointers will make your business stand out:

Cleanliness: Make sure your treatment rooms are clean, organized, and welcoming.  Use all the sanitation standards, trust me, clients will be noticing all the details.

BE ON TIME!!!!! –  Please, this is very important, especially if you have a first time client. You don’t want to start a treatment this way.  In order to avoid running of time, and having client’s waiting, have a buffer time on your schedule from 15min to 30 min.

Brand with your logo – When posting or doing any marketing with images insert your logo to them.  Make sure your logo is on everything you send out so your followers recognize your business.

Relaxation: Use aromatherapy to give a simple scent of relaxation. Use soothing music to create the atmosphere. The extra touches make a difference.  Find ways to make your clients feel comfortable.

Listen to your client: This is a big one! Please listen to their needs, their expectations. The service is all about them, not you. Even if you have a regular customer, before you start, ask if they have something in mind and how you could help.

Have a treatment protocol: this will guide you to create your services, its duration and what it entails. If you need any ideas of protocols, we do have protocols available at www.aestheticbackbar .com or you can request by email: info@aestheticbackbar.com

Home Care Regimen – Provide the tools your client needs to keep their skin looking beautiful between their treatments.  If you don’t sell them what they need they will go somewhere else and buy it.  Private labeling is a great option here.  You can brand your own product line.

Some may sound simple but sometimes we need little reminders to work on these or to keep these up. Please let us know if you have any questions or comments.

Aging Skin, the outcome of sun damage.

Summer is almost over, your clients are starting to get back to their routines, kids are back at school and now it is a good time to help and educate your clients about photoaging.anti aging powder mask

We know that UVA and UVB rays contribute to skin cancer but these rays also cause skin burn and skin ageing. There is an easy way to explain to your clients the difference about UVB and UVA radiation: UVB rays impact the skin’s surface, causing burns while UVA rays penetrate 30-40 times deeper then UVB rays, heavily contributing to premature aging the skin.

UVA rays have several harmful effects on the skin causing lack of elasticity, dullness, dehydration, dark spots and uneven skin tone. These effects are cumulative and all skin types are vulnerable.

Vitamins C is vastly used against sun damage. According to studies, vitamin C performs as a natural bleaching, brightening the skin and also prevents redness and dark spots related with sun damaged. In order for the Vitamin C penetrate the skin; it needs to be carried in oil soluble, known as Vitamin C Ester or in water soluble as L-Ascorbic Acid. Vitamin C Ester (oil soluble) enables the Vitamin C penetrate the skin rapidly, and in greater amounts then the L-Ascorbic Acid (water soluble).

Our Anti-Aging Moisture Mask has Vitamin C ester, which is more powerful because is oil soluble, allowing  the Vitamin C efficacy to be broader and deeper, while reaching the surface of the skin quicker and in greater amounts then Vitamin C in water soluble (L-Ascorbic Acid).

The Anti-Aging Moisture Mask also contains beet powder; turmeric root and vitamin B5 that also target in transform the skin.

Beet Powder – turns skin flawless while feeding skin iron and other vitamins through the pores diminishing aged dark spots and blemishes.

Turmeric root – which has been use for centuries in Ayurveda Medicine promoting balanced and clear the skin, with glow and radiance.

Vitamin B5 – that improves the moisture retention capacity of the skin, allowing the skin to stay hydrated.

Our Anti-Aging Moisture Mask will improve skin elasticity and increase moisture while packing the skin with nutrients. This mask is well rounded and it is suitable for all skin types leaving skin vibrant.

Another thing that I love about this nutrient-rich mask is the fact that it is designed to work with the liquid chosen to activate the masque. You can use 2 parts of powder to 1 part of any liquid suitable for hydrating the masque.  You can use any distillate or hydrosol water, green tea, peppermint tea, rice milk, goat milk, yogurt, kefir, organic fruit juice, organic green juice, superfood juice, grape juice, all of course within safe guidelines.

If you like a more liquid mask, apply more liquid and a thicker masque can be created with less liquid.

You can use this mask and create an Anti-Aging Facial treatment, and you can also sell to your clients to do maintenance at home. This is a very versatile product and you can create many different types of facials that will help to promote your business and help your clients to obtain a healthy looking skin in a natural and organic way.

Other Products that are great for aging and sun damage.

Antioxidant Enzyme CleanserFormulated with rose, DMAE, MSM, rooibos & pomegranate extracts, hyaluronic acid providing skin with nourishing moisture, leaving it velvety smooth.

AHA Toner – Formulated with AHAs help to re-texturize, slough and soften the skin, giving it a refreshed and refined appearance.

Vitamin C SerumA must-have in any mature skin care regime.  Can be used in the am on clean skin.  This formula features soothing organic aloe, omega 3 & 6-enriched rosehip oils with antioxidant loaded organic cranberry, raspberry and blueberry extracts and clarifying white willow bark.

Antioxidant SerumThe ABCs of skincare start with Antioxidant Serum: vitamin A, vitamin B3, vitamin C.  Leaves skin hydrated, nourished and radiant.

Pumpkin II Enzyme Mask – This is a great complexion enzyme peel for sloughing away damaged skin.

For more information and treatment protocols, email us at info@aestheticbackbar.com

9 Ways to increase your profit for the Holidays

There are currently 16 weeks until Christmas and here are 10 ideas for you to increase your profits and have a very Merry Holidays!spa holiday marketing ideas
  1. Front Desk Quick Sells You can add lip-glosses, eye shadows trios, loose minerals, baked foundation, compressed mineral make-up and even eye cream at your front desk as quick gift ideas. Those are good price point and ease sellers. Our lip-glosses and makeup are natural, high quality with a great price. You can profit 50% to 70%. Place items that are no-brainers, easy to just add to a sale.
  2. Have little deals to move your retail fastExample: Buy a product kit and get a free peel on your next facial. The cost of a peel is very little for you, but it is a good added value for a treatment. You can even add the value price of the peel to make it more attractive. Example: Buy a product kit and get a Free Peel valued of $$$
  3. Encourage your clients to buy your retail products as Christmas gifts – Example: Buy $200 in retail products and get a FREE microdermabrasion (or you can say, a peel, or a mini facial). You can package or couple up products.
  4. Sell series of treatmentsWe have great peels that you can use for fall, like the Enzyme Pumpkin Peel II that has 12% glycolic and it is great to rejuvenate the skin transforming dull, lifeless skin.We have spas that will sell a package of 4 of these for a set price.They have their client come in every two weeks and it gets their skin looking amazing just in time for Christmas.
  5. Sell Gift Certificates – Here you can also give a little incentive to your customers to buy more. Example: For every $100 towards gift certificates get $25 credit to use towards your favorite treatment. “The more you give the more credits you accumulate to be used on your favorite treatments”. Make sure to add expiration date on your gift certificates.
  6. Instead of discounting treatments, add valued services on them – Example: Promote Free Add-ons for Facials /treatments instead of offer discounts. You can add an extra peel for the hands, or facial massage, hand massage, hot stones. Don’t forget to add the valued price, example: Buy our (name of your facial/treatment) and get a Free enzyme complexion peel for Your Hands, valued of $$$$
  7. Create a Holiday Facial – You can use our Mud Mask and our Peppermint Essential oil and create a “Peppermint Mud Facial”. Our peppermint oil is ok to be added on the face, but make sure to find out if your client has any allergies. To be safe, you can diffuse it. You can also create a “Peppermint Renewal Facial”, using our Renewal mask and instead of mixing the powder with water you can mix with peppermint tea. You can do the same with the Anti-Aging Mask, mixing peppermint tea on the anti-aging mask and create the “Peppermint Anti-Aging Facial”. Peppermint lotion can also be used on the face and body. The Pumpkin Enzyme Mask I or II can be used to create a “Pumpkin Pie Facial”. Pumpkin is great for the fall and holiday season.
  8. Add Body Butters for your retail – With the season changes, the skin needs hydration. Our Body Butters are luxurious, perfect to all skin types, all natural, made of coconut and essential oils (Lavender, Neroli, and Mandarin). You can profit from 50% up to 150%, depending on your mark up. These butters are also available for Private Label. These items can be private labeled and are great gift ideas. Place a test in the retail section and your customers will get hooked.
  9. Have your own products with our Private Label. We can help you with that. –  If you aren’t our Private Label client yet, take advantage now and have you own line before the Holidays. Our minimums are very low, only 3 products per SKU and if you make your first order until September 29th, get 50% on our one time only set up fee. Pay only $75, instead of $150. For more information, email us: info@aestheticbackbar.com.

Our Top Brightening Facial Treatments Picks

We are always searching for products that help to brighten and give us that healthy glow.  Here are our top picks for brightening facial treatments.private label for aestheticians

BRIGHTENING CLEANSERS
Antioxidant Enzyme Cleanser This facial cleanser is exfoliating, hydrating and soothing.
Normal to Dry Skin
Key Ingredients:
Aloe, Pomegranate, Rooibos Tea, Green Papaya extract, and Pineapple extract

Clarifying Cleanser Clarifying Cleanser is very purifying and leaves skin brighter and purified.  Its lotion like consistency doesn’t dry out these type of skin types.
Normal to Oily Skin
Key Ingredients:
DMAE, MSM, Activated Charcoal, Vitamin C Ester, Black Willowbark

BRIGHTENING SCRUB
AHA microbeads is also a great exfoliant.  This facial scrub can use once or twice a week at home.  In a facial treatment it can be used after the cleansing step. AHAs help keep skin glowing and sloughed.
All Skin Types
Key Ingredients:
Glycolic, Malic, Tartaric

BRIGHTENING MASKS
Pumpkin I Enzyme 5% Glycolic & Pumpkin II Enzyme 12% Glycolic – Our pumpkin facial masks slough dead skin away.  Leaves skin polished and bright.  Our pumpkin masks are very nourishing to the skin.
All Skin Types
Key Ingredients:
Vitamin C and Glycolic

Renewal Mask – This anti-aging powder mask can be mixed with water to create the consistency desired.  Skin can be steamed or left alone for several minutes.  Leaves skin exfoliated and stimulated.
All Skin Types
Key Ingredients:
AHAs

Revitalizing and Firming Masks This mask is a powerful anti-aging mud mask packed with nutrients.  Will take dull skin to a natural glow.
All Skin Types
Key Ingredients:
DMAE, MSM

BRIGHTENING SERUMS
Normal to Combination Skin Types

AM Serum Vitamin C Serum – Great for all skin types.  Vitamin C Serum should be used on all skin types in the AM on clean skin.  Great for sun damaged skin and reversing signs of aging.
Key Ingredients: Vitamin C Ester and Vitamin

PM Serum Clarifying Serum – This light serum is great for anti-aging, brightening, clarifying and hydrating.  It can be used on all skin types. When in doubt this is a great one to start with.  Men also love this treatment facial serum.
All Skin Types
Key Ingredients
: DMAE, MSM

Normal to Dry Skin Types

AM Med Moisture Serum Rejuvenative Serum – This serum is great for dryer skin types looking for brightening and firming.
Normal to Dry Skin
Key Ingredients
: DMAE, MSM

PM Deep Moisture Serum Antioxidant Serum – This powerful anti-aging serum is great for plumping and reversing signs of aging.  This is perfect for your mature, dry skin that needs hydration.
Normal to Dry Skin
Key Ingredients
: DMAE, Vitamin C, Vitamin A

BRIGHTENING MOISTURIZERS
AM Moisturizer
AHA Cream – Our AHA moisturizer is light and helps brighten and even skin tone.
All Skin Types
Key Ingredients
: Glycolic, Malic and Tartaric

PM Moisturizer Renewal Cream – Renewal cream locks in moisture and brightening skin velvety smooth.
Normal to Dry Skin
Key Ingredients:
DMAE, MSM, Hyaluronic Acid

Cheat Sheet for a Successful Spa Open House

I have had my share of really bad and really good open house events.  You know the ones that no one show up to and then ones that fill up your spa girls open houseand there is only standing room space.  Throughout the years we have learned some dos and don’ts. We have a quick spa open house cheat sheet.

What do you call your event?

You can get creative with this.  You can call it many things. I find that it just has to sound either really fun or there has to be a good pull for them to come.  Many will call it the following and add a little spin to it.

  • Open House
  • Client Appreciation Event
  • Beauty Event

These are just a couple of basic ideas.  You can get creative.

When?

You know your clients best.  What days do you think they can come?  I have seen the best turnout on Wednesday and Thursday.  But that could be different with your clients.  Many places do 5-7pm.  Some spas will do a whole day and actually do a more scheduled event if they are promoting treatments that day.  It can be a come and go event.  If you have giveaways, demos or things like that being offered you may need to do a small window.

Food and Drinks

I would have some fun munchies and drinks. Some places will have wine, water, crackers, cheese, fruit and other things like that.  You don’t have to go crazy with this.  I have done that and you don’t have to provide a meal.

What do you offer?

What you need to think about is “what will make them want to come?”.  It has to be worth their time and yours too.  Here is a list of some ideas.  You do not have to do all in one event.  Just pick a couple.

  • Giveaways/drawings
  • Goodie Bags
  • Discounts on products
  • Special Offers and packages
  • Mini Treatments
  • Chair Massage
  • Demos
  • Educational
  • Skin Analysis
  • Food Drive
  • Gift Certificates
  • Incentives for clients to bring friends

Promoting It

This is a huge and one of the main things to focus on.  If you don’t give yourself enough time to promote it is really hard to have a good event.  Set a date in advance.  I say 8 weeks at least before.

  • Email Blast to all clients
  • Flyers
  • Facebook invitation
  • Invite clients personally

Day of the event

  • Have a sign in sheet and have a place where you can collect emails.
  • Have enough staff or help for that day. Cover all the bases.
  • Enough food and drinks
  • Music
  • Flyer with specials, packages or anything you are offering.

At the end of the event you can follow up with an email.  Remember to take plenty of pictures so you can share on your site and social media.  Always remember to have fun.

 

 

Ingredient Highlight: Bentonite Clay

Bentonite Clay has been used by ancient cultures all over the world.  It is a wonderful cleansing clay that can be used on many skin types.
Bentonite Clay:
  • Most popular of the clays
  • Comes from volcanic ash sediments in the United States
  • Helps bind toxins
  • Also referred to ask Montmorillonite
  • Helps purify the skin
  • Acts as a sponge
  • Leaves skin feeling clean and soft
  • Also known to be healing to the skin
  • Great for Normal to oily skin types.renewal mask
How to use powdered clay masks:
For powdered clay masks you can control how thick or thin you want the mask to be. You can use water or tea to mix into the mask. Apply a thin layer to face and leave on about 10-15 minutes. Many estheticians like to remove the facial clay mask with a hot towel compress. It moistens the mask up again and helps remove the clay a lot faster and easier. Some estheticians also like to use it like a spot treatment like on just chin or areas prone to break outs.

Aesthetic Back Bar masks that contain Clay:

Anti-Aging Mask – This is a versatile clay mask that leaves skin clarified, smoothed and renewed.   Contains : Kaolin Clay, Bentonite Clay, Vitamin B and Vitamin C
Renewal Mask – This mask is refining and rejuvenating.  It will purify using the clays and then retexturizes using the AHAs.  The AHas help to slough and polish.  The skin is left feeling hydrated, smoothed and radiant. Contains: Kaolin Clay, Bentonite Clay, Malic acid, Citric Acid, Tataric Acid

Thank you for being our customer! Happy Thanksgiving!

wholesale for aestheticians

This is the perfect season for Peels

peel results
picpeel1picmineralmakeuppeelday2peelday3Do you know what really goes hand and had with fall? Peels!!!!
leaves are changing colors; trees are shedding…time to renewal! Time for a peel!
Fall is a great time to start some peel series on yourself and on your clients. This is the season for
renewal. A peel will diminish fine lines, even out skin tone; removing sun damage, and giving a nice
glow to the skin.
There are 3 different types of peels: superficial, medium and deep.
Here at Aesthetic Back Bar website you will find superficial peels, perfect for peel series and no downtime. To obtain best results, superficial peels need to be done in series. They are great for the
client that doesn’t want to be flaking, red or swollen.
Medium peels are deeper then superficial peels and they provoke a second degree burn on the skin. The
main peeling agent for medium peels is TCA. These peels may require downtime and will flake, skin will
be red and swollen may occurs.
Deep peel penetrates several layers of the skin. It is the most painful peel and only can be done on the
face. In many cases, deep peel can be done only once. Phenol is used as the peeling agent and cannot be
use in dark skins because phenol tends to bleaches the skin. These peels do require downtime, sedatives
and are the most painful peels.
I decided to do a TCA peel, after 2 years of not taking good “deep care” of my skin. Yes, for the past 2
years I have been devoting my life to raise my little girl that now just became a toddler. Some days were
so busy that I barely had time to wash my face….I did skip my lotions, serums, vitamins….the only thing I
made sure I had on was my SPF.
Now is exactly one week after my TCA peel. My face was red, I had some mild swelling and I had lots of
flakes.
I took pictures so you could see the progress. After the peel, I used only Aesthetic Back Bar Products:
Facial Cleansing Gel, Niacinamide Serum, Rejuvenative Serum and Light Moisture Cream. I also applied
the fair loose mineral powder, which in my opinion is the most amazing mineral makeup on the market
because has few ingredients ,has no filler, talc, being perfect and safe after peels and lasers.
I intercalate the light Moisture cream with the Niacinamide Serum and the Rejuvenative Serum. I have
an oily/problematic skin so I need to be careful with everything that hydrates my skin. Light Moisture
cream is my daily cream because keeps my skin hydrate and doesn’t clog my pores. The Niacinamide is
excellent after a peel because the Vitamin B3 helps with the collagen stimulation while hydrates and
inhibits hyperpigmentation process and the Rejuvenative Serum has DMAE and MSM, that helps the
skin heal and get firm, producing collagen and elastin. My protocol after my peel was:
Morning:
1 – I washed my face with the Facial Cleansing Gel, which is excellent for all skin types, also great for
professional use. It is paraben free. This product is thin and one thing that I love about this facial
cleanser is that a little goes a long way.
2 – Sat, Mo, Wed and Fri – after the facial cleansing gel, I applied the Niacinamide Serum, SPF and
Applied Fair loose Mineral Makeup.
3- Sun, Tues, Sat – after the facial cleansing gel, I applied the rejuvenative serum, SPF and Fair Loose
Mineral Makeup
4- Nights: I washed my face with Facial cleansing gel and applied light moisture cream.
On a side note, all the products that I did review are my honest opinion and I truly believe in them 
those  pictures show my progress. As I wrote above, I had my TCA peel done 1 week ago.
As you can see my skin is glowing and I still have a bit of flake. The optimal results of a medium peel will
show from 7 to 15 days after the peel.
Now that I started my skin “deep care” I will follow with pumpkin peels. I will be using Professional
Pumpkin enzyme mask II (12% Glycolic) twice a week for the next couple weeks and will be posting more
of my results. See you then!

Best Vitamins for Radiant Skin

best vitamins for radiant skin
Best Vitamins for Radiant Skin!

Vitamin A
Vitamin A is an age-fighter.  It helps fade brown spots and soften texture.  Topical Vitamin A has also been suggested to help increase collagen stimulation that help to improve fine lines and wrinkles. Most of the time Vitamin A formulas are applied at night.

Vitamin B3
Vitamin B3 also known as Niacinamide is great for dry and sensitive skin. It will help reduce redness and increase hydration. Vitamin B3 will help increase production of ceramides in the skin. It can also inhibit the transfer of pigment to skin cells helping reduce dark spots. Can be applied morning and night.

Vitamin C
Vitamin C helps fight free radicals in the skin that trigger wrinkles, saggy skin and brown spots. Vitamin C helps firm skin and fade brown spots. Typically applied in the morning.

Vitamin E
Vitamin E is great to ease dryness and increase moisture retention. Vitamin E is an antioxidant as well.  It helps neutralize damaging free radicals. Can be applied morning and night.

Aesthetic Back Bar Products with these Vitamins

Vitamin A

Vitamin B3

Vitamin C

Vitamin E

Introducing our Lavender Facial Treatment Kit

lavender facial treatment kitOur Lavender Facial Treatment a versatile treatment that can be done on most skin types.  The Lavender products are scented with Lavender Essential Oils. Lavender is a very refreshing and relaxing essential oil that is healing and soothing to the skin. Great for sensitive skin types.

(Gentle Exfoliation, Soothing, Relaxing) All Skin Types, Especially Sensitive Skin types

  1. Cleanse twice with Facial Cleansing Gel
  2. Tone skin with Lavender Toner
  3. To exfoliate the skin apply thin layer of Papaya & Pineapple Enzyme Mask. Use with Steamer or hot towel compress.
  4. Massage Lavender Face & Body Lotion on hands while mask is on.
  5. Leave on for 3-10 minutes depending on skin type and rinse
  6. Apply Lavender Gel & Mask ( can apply hot towel compress)
  7. Leave on for 5-10 minutes
  8. Massage Lavender Face & Body Lotion to neck, shoulders and upper back.
  9. Apply Antioxidant Anti-Aging Eye Cream
  10. For Combinationn or Oily skin types you can apply a dime size of Lavender Gel & Mask and use as a moisturizer. If skin is more normal to dry apply Niacinamide Serum (*Optional – can penetrate with Skin Scrubber or Ultrasonic Machine)
  11. Apply Light Moisture Cream for combination skin or Renewal Moisture Cream for dry skin.

Lavender Facial Treatment Kit Contains:
Facial Gel Cleanser 2oz.
Lavender Toner 2oz.
Papaya & Pineapple 2oz.
Aloe Gel & Mask 2oz.
Lavender Face & Body Lotion 2oz.
Niacinamide (Vitamin B3) Serum 2oz.
Antioxidant Eye Crm 1/2oz.
Light Moisture Cream 2oz.
Renewal Moisture Cream 1/2 oz.