5 Top Retail Items That’ll Fly Off of the Shelves

Products that work on all skin types!

Having an overwhelming selection of retail may be a lot to keep track of. This can make it extremely overwhelming for your employees when it comes time to decide what they should sell to their client.  So we decided to help you out and narrow the selection down for you! Aesthetic Back Bar put together the 5 top retail sellers which will easily become your go to products!

Fall facials treatments and must have retail

Kids are back to school and people are starting to get back into the swing of things.  This is the time they will start on

pumpkin enzyme peel for aestheticians

pumpkin enzyme peel for aestheticians

their regimens again.  Here are some popular fall treatments to incorporate in your spa.

Pumpkin Complexion Enzyme Peel – This is something your office can offer and can take 30-50 min depending on how you prep and finish.  You can customize how you would like.  Some offices like to sell these Pumpkin Complexion Enzyme Peels in packages of 4 – 6 to get results.  Clients can come in every 2 weeks to every 4 weeks apart.  What will you see?  Texture, clarity and tone will improve.

Pumpkin Enzyme II with 12% Glycolic

  • Is great enzyme for all skin types.
  • Enzyme and AHA exfoliation relies on the biological action rather than physical abrasion.
  • Alpha-Hydroxy acids have been shown to promote smoother younger looking skin by increasing the rate of cell renewal.
  • Pumpkin is a rich source of antioxidants & enzymes that act like Alpha-Hydroxy acids.
  • Pumpkin also contains more than 100 beneficial nutrients,
  • Rejuvenate the face, hands, body or feet.

Renewing and Nourishing Facial

Increase Profits and Customer Loyalty with Memberships

When someone hears the word “membership” the first thought that may pop into their head is a “gym membership”. As we all know it takes more than one visit to the gym for you to see the results in your body. Well, why doesn’t that same thought go into skincare? One treatment for the skin is not going to solve all of your clients skin care needs. This requires a consistent routine because keeping your clients skin nice and radiant is a constant battle. The skin is constantly fighting environmental changes, hormones, the sun, and gravity. Mixing and matching treatments is one of the best ways to help achieve optimum results. So as a business owner what can you do to help keep those results and what can you do to give your client a reason to be loyal? The answer is obvious. Offer a membership!

Overwhelmed with posting on social media?

social media for aestheticians

5 Tips to a Simple Social Media Strategy. Here is your simple guide to help you be consistent.

I’m sure you have had meetings with your office and talked about getting on track with a social media plan and being consistent about it. Let’s face it we have a billion things on our to do list and majority of the time we focus on the urgent to-do items first. Weeks and weeks pass and oops!  We missed our opportunity to keeping our communities connected and updated with us. Facebook has about 2 billion monthly active users and Instagram has about 800 million monthly active users.  We can’t afford to miss out connecting with potential clients through these platforms. We have some quick points to keep you on track.

5 Tips To Improve Front Desk Customer Service

1. EMAIL FOLLOW UPS

You may be familiar with follow up emails when it comes to interviews. Follow up emails give you the opportunity to get full feedback from your client and how they felt their appointment went. This could be considered a personal connection and lets the client know how important it is for you to make sure your client was completely satisfied.

2. CREATE A WARM EXPERIENCE BY CREATING A WARM WELCOMING LOBBY

This is where the client first steps are taken when they enter your office and first impressions are very important. Set the mood for clients by either adding bright lights, using natural essential oils like lavender or blood orange which in my experience have gotten great feedback, or setting out some nice art work or flowers. Also, make sure that the front staff ALWAYS greets clients with a simple ‘Hello, how can I assist you today?’ and with a warm smile. Having an unprofessional and unwelcoming front desk can leave the client with a bad taste and you don’t really want that.


3.GETTING FEEDBACK FROM YOUR ADMIN/FRONT DESK

The admin and front desk are going to be the first to know what is going on. They are the first point of contact. For example,  the clients, techs and aestheticians have open communication with them and they will be the first to be told if there is an issue. Years ago when I was working front desk, I noticed how clients would tell me the truth about their experience and not the service provider. I have always told service providers do you really think they will tell you the truth if you are about to use acid, point a laser at them or do a facial. They don’t want to bother or anger you, but they sure don’t mind telling the front desk if they didn’t like something. Don’t assume you always know what is going on. Ask your front desk for thoughts and opinions. This is one of the most important departments in your business and it  will make you or break you!

4. A PROPER GREETING WHEN ANSWERING THE PHONE

A professional greeting is key when it comes to customer service. Again, the first person the client is speaking to is your front desk/admin staff. Practice a greeting with your staff, go over the proper way to place the client on hold plus the proper way to leave a voicemail and go over a protocol when they are having to multitask and be under pressure. Things can get a bit crazy in the front and expressing concern and letting them know their call is important goes a long way with the client.

5. ORGANIZATION

As we all know being organized helps us in any situation. When your front desk is organized you avoid losing paperwork, it helps them get to things quickly and allows them to facilitate multitasking without overlapping task. Keep this area neat and well stocked to avoid any type of inconvenience when checking out clients.

Happy 4th of July!

 

Happy Independence Day!

Setting Expectations with Your Clients

We all have that one client. That one that is loyal and sweet, but they are always asking for a free product or service. We do our best to please all clients, but you are tired of it! You do not work for free, but you do not want to risk losing your loyal client. What can you do? Is this normal?

Tips for treating teen skin

aha toner

Teen or young skin has always been such a huge market for the skincare business. Here are a few steps in making sure that you provide the best acne or problem skin regimen for your young client.
Starting with the consultation
Help build the relationship with your teen client by giving a thorough skin care consultation. You want to get every piece of information before assessing your young clients skin. The more information you know, the chances of you actually pinpointing where the acne is stemming from become greater. Ask questions about the following before giving a facial or skin treatment.

Questions to ask

What products are they currently using? Getting them on track with their skincare is key. Find out what ingredients your teen client is using on their skin so you can begin recommending the proper products. Sometimes just making a couple of tweaks can do the trick.  Sometimes it takes trying one thing at a time and seeing if each subtle change agrees with their skin.

How much water do they drink per day? Lack of water can affect  the natural sloughing of the skin which then causes major buildup.

What is their soda or caffeine intake? – Soda and caffeine can cause extreme dehydration to the skin and that leads to inflammation.

What kind of exercise do they do? Track, swimming, soccer etc. Do they dance and wear stage makeup?  Recommend cleansing the skin or using AHA toner after exercises. This will help with the dirt that is coming from the teens sweat or any exercising equipment.

Must Have Antioxidants and Vitamins that Fight Sun Damage

antioxidants in skincare

We have 4 Antioxidant and Vitamins that fight free-radical damage that you should have in your cabinet this summer.  What are free radicals exactly? Free radicals are charged chemical particles of antioxidants in skincareoxygen that enter into a destructive chemical bond with organic substances such as proteins.  This results in oxidation, a prime example of oxidation that we see in everyday life is when a potato or avocado turn brown after they are cut. When you apply lemon onto the cut potato or avocado the browning does not occur.  Lemon is a great source of Vitamin C.

What is Micellar Cleansing Water and how do I use it?

When you first come across the word “micellar” your first thought may be “What the heck is that and am I pronouncing this right?”. Same! Pronounced mi-cel-lar, this cleansing water has been used in France for decades. Although it’s been sold in the U.S. for quite some time now, it wasn’t until recently that major companies started to really market this product. This three in one product removes makeup, cleanses AND tones!