Enhancing Your Spa Menu

Enhancing your spa menu can save you money and make you more money. Having a great service menu is crucial. In my 20+ years of working in the spa service industry I have tried all types of menus.  From super long books that are so detailed (and expensive) to short and sweet one page menus.  I have had menus that have 30 services listed to menus with just a handful of services. One thing I have learned is more isn’t always better.  Short and sweet is what has won over the years, and the reason why is if you give too many options people get overwhelmed with the choices.

A Little Gratitude Goes A Long Way

It’s getting close to that time of year when we are reminded to be thankful for what we have in our lives. Studies show that being grateful year round can result in major positive impacts on our lives.

Gratitude can open the door to many opportunities and great relationships. Even from something as simple as a thank you note, to holding the door open for someone. Small selfless acts like this can create opportunities with people you would like to work with or potential clients.

Gratitude has also been known to improve your physical health! A study from 2012 shows that people who practice gratitude complain less of aches, pains and are typically regular with their physical checkups and doctor appointments. They are more likely to take care of themselves which brings many positive benefits to their lives.

Improvement in your psychological health has also been shown as a result from gratitude. It can reduce toxic emotions like resentment and increase happiness. It has been shown to increase empathy and reduce aggression. A study from the University of Kentucky shows that if you practice gratitude you are less likely to retaliate when given negative feedback. A good and positive exercise is to jot down the things you are grateful for every night before bed.

Gratitude plays a major role in overcoming stress and trauma which can increase mental strength which is something we all could benefit from in this world of ours.

Take a few moments everyday to keep in touch with what you are grateful for. Instead of complaining about what you don’t have, put that same energy into what you are thankful for and this will improve your life tremendously.

How to practice thankfulness in your spa:

  1. In your weekly staff meeting encouraging everyone to be thankful can help the mood in the spa. Clients feel the energy and this will lighten the air and help everyone work and feel better.
  2. Thank you notes to clients, co-workers or anyone in your life.
  3. Lead by example and create the culture of gratitude.

Let us know what ways you like to create gratitude in your spa. How do you feel this has improved the energy in your workplace?

Amy Morin (November 23, 2014) Scientifically Proven Benefits Of Gratitude That Will Motivate You To Give Thanks Year-Round. https://www.forbes.com/sites/amymorin/2014/11/23/7-scientifically-proven-benefits-of-gratitude-that-will-motivate-you-to-give-thanks-year-round

The Perfect Microdermabrasion Treatment

Microdermabrasion is a staple and a great purifying exfoliating treatment. There are a lot of new gadgets and tools out there, but this is a classic method that is also a great money saver! I do understand some states don’t allow microdermabrasion, but that does not mean that you can not give your client a fantastic mechanical exfoliation treatment. Every Esthetician is creative and will find a way to give a skin treatment their client deserves.

5 top retail Items that’ll work for all skin types!

Products that work on all skin types!

Having an overwhelming selection of retail may be a lot to keep track of. This can make it extremely overwhelming for your employees when it comes time to decide what they should sell to their client.  So we decided to help you out and narrow the selection down for you! Aesthetic Back Bar put together the 5 top retail sellers which will easily become your go to products!

Fall facials treatments and must have retail

Kids are back to school and people are starting to get back into the swing of things.  This is the time they will start on

pumpkin enzyme peel for aestheticians

pumpkin enzyme peel for aestheticians

their regimens again.  Here are some popular fall treatments to incorporate in your spa.

Pumpkin Complexion Enzyme Peel – This is something your office can offer and can take 30-50 min depending on how you prep and finish.  You can customize how you would like.  Some offices like to sell these Pumpkin Complexion Enzyme Peels in packages of 4 – 6 to get results.  Clients can come in every 2 weeks to every 4 weeks apart.  What will you see?  Texture, clarity and tone will improve.

Pumpkin Enzyme II with 12% Glycolic

  • Is great enzyme for all skin types.
  • Enzyme and AHA exfoliation relies on the biological action rather than physical abrasion.
  • Alpha-Hydroxy acids have been shown to promote smoother younger looking skin by increasing the rate of cell renewal.
  • Pumpkin is a rich source of antioxidants & enzymes that act like Alpha-Hydroxy acids.
  • Pumpkin also contains more than 100 beneficial nutrients,
  • Rejuvenate the face, hands, body or feet.

Renewing and Nourishing Facial

Increase Profits and Customer Loyalty with Memberships

When someone hears the word “membership” the first thought that may pop into their head is a “gym membership”. As we all know it takes more than one visit to the gym for you to see the results in your body. Well, why doesn’t that same thought go into skincare? One treatment for the skin is not going to solve all of your clients skin care needs. This requires a consistent routine because keeping your clients skin nice and radiant is a constant battle. The skin is constantly fighting environmental changes, hormones, the sun, and gravity. Mixing and matching treatments is one of the best ways to help achieve optimum results. So as a business owner what can you do to help keep those results and what can you do to give your client a reason to be loyal? The answer is obvious. Offer a membership!

Overwhelmed with posting on social media?

social media for aestheticians

5 Tips to a Simple Social Media Strategy. Here is your simple guide to help you be consistent.

I’m sure you have had meetings with your office and talked about getting on track with a social media plan and being consistent about it. Let’s face it we have a billion things on our to do list and majority of the time we focus on the urgent to-do items first. Weeks and weeks pass and oops!  We missed our opportunity to keeping our communities connected and updated with us. Facebook has about 2 billion monthly active users and Instagram has about 800 million monthly active users.  We can’t afford to miss out connecting with potential clients through these platforms. We have some quick points to keep you on track.

5 Tips To Improve Front Desk Customer Service

1. EMAIL FOLLOW UPS

You may be familiar with follow up emails when it comes to interviews. Follow up emails give you the opportunity to get full feedback from your client and how they felt their appointment went. This could be considered a personal connection and lets the client know how important it is for you to make sure your client was completely satisfied.

2. CREATE A WARM EXPERIENCE BY CREATING A WARM WELCOMING LOBBY

This is where the client first steps are taken when they enter your office and first impressions are very important. Set the mood for clients by either adding bright lights, using natural essential oils like lavender or blood orange which in my experience have gotten great feedback, or setting out some nice art work or flowers. Also, make sure that the front staff ALWAYS greets clients with a simple ‘Hello, how can I assist you today?’ and with a warm smile. Having an unprofessional and unwelcoming front desk can leave the client with a bad taste and you don’t really want that.


3.GETTING FEEDBACK FROM YOUR ADMIN/FRONT DESK

The admin and front desk are going to be the first to know what is going on. They are the first point of contact. For example,  the clients, techs and aestheticians have open communication with them and they will be the first to be told if there is an issue. Years ago when I was working front desk, I noticed how clients would tell me the truth about their experience and not the service provider. I have always told service providers do you really think they will tell you the truth if you are about to use acid, point a laser at them or do a facial. They don’t want to bother or anger you, but they sure don’t mind telling the front desk if they didn’t like something. Don’t assume you always know what is going on. Ask your front desk for thoughts and opinions. This is one of the most important departments in your business and it  will make you or break you!

4. A PROPER GREETING WHEN ANSWERING THE PHONE

A professional greeting is key when it comes to customer service. Again, the first person the client is speaking to is your front desk/admin staff. Practice a greeting with your staff, go over the proper way to place the client on hold plus the proper way to leave a voicemail and go over a protocol when they are having to multitask and be under pressure. Things can get a bit crazy in the front and expressing concern and letting them know their call is important goes a long way with the client.

5. ORGANIZATION

As we all know being organized helps us in any situation. When your front desk is organized you avoid losing paperwork, it helps them get to things quickly and allows them to facilitate multitasking without overlapping task. Keep this area neat and well stocked to avoid any type of inconvenience when checking out clients.

Happy 4th of July!

 

Happy Independence Day!

Setting Expectations with Your Clients

We all have that one client. That one that is loyal and sweet, but they are always asking for a free product or service. We do our best to please all clients, but you are tired of it! You do not work for free, but you do not want to risk losing your loyal client. What can you do? Is this normal?