Category Archives: Spa Marketing

Increase Profits and Customer Loyalty with Memberships

When someone hears the word “membership” the first thought that may pop into their head is a “gym membership”. As we all know it takes more than one visit to the gym for you to see the results in your body. Well, why doesn’t that same thought go into skincare? One treatment for the skin is not going to solve all of your clients skin care needs. This requires a consistent routine because keeping your clients skin nice and radiant is a constant battle. The skin is constantly fighting environmental changes, hormones, the sun, and gravity. Mixing and matching treatments is one of the best ways to help achieve optimum results. So as a business owner what can you do to help keep those results and what can you do to give your client a reason to be loyal? The answer is obvious. Offer a membership!

Small Products – Big Profits

Christmas is almost here. How about to boosting your sales without investing a lot of money in retail?

A great way to help you in that quest is to purchase trial Size products that are available now to help you to increase your profits.

Here are 3 easy ways to increase your sales using trial size products:

Homecare Kit: The power of the 3 C’s

I know a lot of amazing professionals that are uncomfortable selling home skincare products to their customers because they don’t want it feel pushy.  I totally get it, we are not in the car sales business and most of us don’t like to sell. You need to remember you are the expert and in order for your clients to obtain optimized results, they need a good skin regimen at home to be successful.

Setting your spa apart with branding

According to the dictionary, branding is to assign a brand name to, the promotion of a particular product or company by means of advertising and distinctive design.

9 Ways to increase your profit for the Holidays

There are currently 16 weeks until Christmas and here are 10 ideas for you to increase your profits and have a very Merry Holidays!spa holiday marketing ideas

Cheat Sheet for a Successful Spa Open House

I have had my share of really bad and really good open house events.  You know the ones that no one show up to and then ones that fill up your spa girls open houseand there is only standing room space.  Throughout the years we have learned some dos and don’ts. We have a quick spa open house cheat sheet.

What is the 80/20 Rule? How to find your best customers for your spa.

This is a rule that everyone that has a business should know about. Many times we get caught up with serving our customers now and doing what we need to do now and forget to work smart. About 20% of your customer’s produces 80% of your sales. The 80/20 rule applies to a lot more than just customers.

Best Social Media Platforms for Estheticians and Spas.

There are so many social media platforms out there now, and it can be confusing where to be. Deciding where to allocate your time and money is very important. You don’t want to put your money where your clients are not located.