1. EMAIL FOLLOW UPS You may be familiar with follow up emails when it comes to interviews. Follow up emails give you the opportunity to get full feedback from your client and how they felt their appointment went. This could be considered a personal connection and lets the client know how important it is for […]
Setting Expectations with Your Clients
We all have that one client. That one that is loyal and sweet, but they are always asking for a free product or service. We do our best to please all clients, but you are tired of it! You do not work for free, but you do not want to risk losing your loyal client. […]
Steering Clear of Conflict and Confrontation in Your Spa
Working in a spa can be a good way to gain the experience you need before starting a business of your own. Therapist at all levels of experience found comfort in working in a spa long-term. Some may think that there are no ethical challenges when working in a spa environment, but only in a perfect world […]
Let’s talk Bookkeeping for your spa!
We are almost at the end of the year. How are you keeping your books? I know not a very exciting topic for some but very important. Keeping up with your expenses is a key to keep your business growing. Keeping an accurate picture of your business will help you with your tax preparation as […]
Small Products – Big Profits
Christmas is almost here. How about to boosting your sales without investing a lot of money in retail? A great way to help you in that quest is to purchase trial Size products that are available now to help you to increase your profits. Here are 3 easy ways to increase your sales using trial […]
Homecare Kit: The power of the 3 C’s
I know a lot of amazing professionals that are uncomfortable selling home skincare products to their customers because they don’t want it feel pushy. I totally get it, we are not in the car sales business and most of us don’t like to sell. You need to remember you are the expert and in order […]
Setting your spa apart with branding
According to the dictionary, branding is to assign a brand name to, the promotion of a particular product or company by means of advertising and distinctive design.
9 Ways to increase your profit for the Holidays
There are currently 16 weeks until Christmas and here are 10 ideas for you to increase your profits and have a very Merry Holidays!
What is the 80/20 Rule? How to find your best customers for your spa.
This is a rule that everyone that has a business should know about. Many times we get caught up with serving our customers now and doing what we need to do now and forget to work smart. About 20% of your customer’s produces 80% of your sales. The 80/20 rule applies to a lot more […]
Best Social Media Platforms for Estheticians and Spas.
There are so many social media platforms out there now, and it can be confusing where to be. Deciding where to allocate your time and money is very important. You don’t want to put your money where your clients are not located.