Your clients are about to spend more money than at any other time of year, and most of it is going to someone else. Every year, November and December account for about 19% of all U.S. retail sales, according to the National Retail Federation. Salons and spas feel this too. Phorest’s study of more than […]
The post-summer audit that structures your entire fall
By August, your treatment room looks different. Clients arrive with cumulative UV exposure, disrupted barrier function, unresolved post-inflammatory hyperpigmentation, and a sebum profile that will begin shifting as humidity drops in the next thirty days. The consultation you used in May cannot serve the client in front of you now. This is the window to […]
5 Products Every Client Needs to Swap Out for Warmer Weather
5 Products Every Client Needs to Swap Out for Warmer Weather One of the most valuable things you can do for your clients as the seasons change is help them understand that their skin has different needs in summer than it does in winter. The routine that carried them through cold, dry months can absolutely […]