September 17, 2017

Setting your spa apart with branding

According to the dictionary, branding is to assign a brand name to, the promotion of a particular product or company by means of advertising and distinctive design.

Branding is one of the most important factors for success in any type of business. Branding will elevate you and give you an edge in our competitive market.

What will promote and give your spa the edge? Creating your own style, your own brand and great customer service is the important for success. Researchers say that word of mouth is more powerful then expensive advertising. What can you add to your spa experience that will build repeat business?

Your brand comes from a clear image of who you are, who you want to be and what others perceive you to be.

Ask these four questions:

  • What is the spa mission?
  • What do I want my spa to look like?
  • How do I want people to feel about me or the spa?
  • What is the spa character or personality?

Write down your answers, they will guide you to create your business mission and guide you to find what makes you unique.

In my opinion, these are some things that clients are looking for.   These pointers will make your business stand out:

Cleanliness: Make sure your treatment rooms are clean, organized, and welcoming.  Use all the sanitation standards, trust me, clients will be noticing all the details.

BE ON TIME!!!!! –  Please, this is very important, especially if you have a first time client. You don’t want to start a treatment this way.  In order to avoid running of time, and having client’s waiting, have a buffer time on your schedule from 15min to 30 min.

Brand with your logo – When posting or doing any marketing with images insert your logo to them.  Make sure your logo is on everything you send out so your followers recognize your business.

Relaxation: Use aromatherapy to give a simple scent of relaxation. Use soothing music to create the atmosphere. The extra touches make a difference.  Find ways to make your clients feel comfortable.

Listen to your client: This is a big one! Please listen to their needs, their expectations. The service is all about them, not you. Even if you have a regular customer, before you start, ask if they have something in mind and how you could help.

Have a treatment protocol: this will guide you to create your services, its duration and what it entails. If you need any ideas of protocols, we do have protocols available at www.aestheticbackbar .com or you can request by email:

Home Care Regimen – Provide the tools your client needs to keep their skin looking beautiful between their treatments.  If you don’t sell them what they need they will go somewhere else and buy it.  Private labeling is a great option here.  You can brand your own product line.

Some may sound simple but sometimes we need little reminders to work on these or to keep these up. Please let us know if you have any questions or comments.