Private Label for the Holidays:
Put Your Name on Every Gift Your Clients Give
Every holiday season, your clients buy skincare gifts for friends, mothers, sisters and coworkers. Most of those gifts come from a department store or an online order. None of them have your name on them.
A private-label gift set changes that. When your client gives a cleanser, serum and mask with your spa’s logo on the bottle, you earn the retail margin, and your brand ends up in another person’s bathroom all winter. That’s the kind of marketing you can’t buy with an ad.
Here’s how to have your own line ready in time for holiday shopping.
Why Private Label Makes the Best Holiday Gift
- It’s yours alone. Clients can’t find your label at the mall or online for less. A gift with your name on it can only come from you.
- It works as marketing. Every set your client gives away introduces your spa to someone new. Add a gift card or a “first facial” offer inside the box and you have a client referral built in.
- It keeps clients coming back. When the bottle runs out in January, there’s one place to refill it: your treatment room.
- It looks premium. Labels are UV-printed directly on the packaging, in your choice of amber, silver or white containers.
What the Margins Look Like
Private label products are priced so you can mark them up well over 2x. Here’s an example using our current price sheet:
This is an example only. Your costs depend on the products, sizes and quantities you choose.
Sell that three-piece gift set for $85, and you keep about $50 per set. Sell 20 sets between Black Friday and Christmas, and that’s roughly $1,700 in sales and $1,000 in profit, plus 20 new homes where your brand is sitting on the counter.
Start Small With the $99 Starter Set
Not ready to commit to a full line? The Private Label Starter Set is $99 and includes five full-size products of your choice with your logo professionally printed on them. It ships in 7–14 business days and is the easiest way to:
- See and feel your brand before ordering in bulk
- Take product photos for social media and your website
- Let your best clients try your line, and get their feedback before the holiday rush
Once you know what you like, full orders start at 6 items per product, so you can stock a holiday shelf without a large upfront investment.
How It Works
- Choose your formulas. Pick from cleansers, toners, serums, moisturizers, masks, scrubs, face oils, essential oils and body lotion. Not sure which ones? Try our professional sample sets first.
- Send your logo. Email it to info@aestheticbackbar.com. We’ll create your label, or you can send your own design.
- Approve your proof. You’ll see a digital mockup before anything is printed.
- Receive your products. Full orders ship 2–3 weeks after you approve your label. The Starter Set is faster, at 7–14 business days.
Tip: The clock starts when you approve your proof, not when you place your order. Have your logo file ready and send it the same day you order. That’s the easiest way to keep your holiday timeline on track.
The Holiday Deadline: Order soon!
Holiday shopping starts in earnest on Black Friday, November 27. To have your line priced, wrapped and on display by mid-November, place your order and approve your label by Friday, October 23. Since production starts at label approval, order earlier than that if you think you’ll want time to review your proof.
The latest date to have products before Black Friday is October 30, but that leaves very little time to set up your display and start telling clients.
Turn It Into a Holiday Gift Set
Once your products arrive:
- Bundle three products with one purpose, such as “The Glow Set” or “The Winter Hydration Set.”
- Wrap them in a simple box or bag with ribbon in your brand colors.
- Tuck a gift card or a “your first facial” card inside to bring the recipient in as a new client.
- Display them at check-in with a sign. Our custom acrylic sign works well for this (allow 10–15 days for delivery).
Ready to Start?
Order your $99 Private Label Starter Set, or see the full Private Label program. Questions? Call us at 972-372-0203 or email info@aestheticbackbar.com.