Category Archives: Private Label

Small Products – Big Profits

Christmas is almost here. How about to boosting your sales without investing a lot of money in retail?

A great way to help you in that quest is to purchase trial Size products that are available now to help you to increase your profits.

Here are 3 easy ways to increase your sales using trial size products:

  • Boost your services sales

Use the 2oz products to add value on your services. A good example would be to create a Holiday Facial and to promote it, you can advertise:  Get a Holiday facial and get a free homecare kit.  On your kit you can have cleanser, toner, serum and moisturizer on the kit).

Here how you can create a Holiday facial: mix peppermint tea with our Revitalizing Mud Mask. The tea will give the nice scent of the holidays while the mask combine with the antioxidant power of the tea will boost the skin)

You can also use our Pumpkin Mask for a Holiday facial.

  •  Boost gift certificate sales

Here you can use the 2oz products to help on your Gift Certificate Sales. You can advertise:

“Buy a Gift Certificate for a massage or body scrub/mask and get free body butter”

“Buy a Gift Certificate for a facial and get a free serum”

“Buy a Gift Certificate for Microdermabrasion or Peel series and get a free homecare kit”

  • Introduce your brand/Boost your retail

Around the Holidays, it is always nice to have small items for retail around your check out area. You don’t need to spend a lot of money on it, maybe have a sign saying “Christmas stocking ideas “, or “Holidays beauty  gifts”  for an example and display the 2 oz products. Because of the lower prices, these products are easy to sell and you can make money selling in quantities.

All our 2oz products are available for private label. You can start branding yourself with just one product.

For an example, you can start to market your skincare line selling a body butter that can be used on face and body or you can start with mini homecare kits. Like I said before, the 2oz products promote an easier sale and will help you to expose your clients to your own skincare line.

If you would like more information on our private label program, feel free to email us at info@aestheticbackbar.com

Homecare Kit: The power of the 3 C’s

I know a lot of amazing professionals that are uncomfortable selling home skincare products to their customers because they don’t want it feel pushy.  I totally get it, we are not in the car sales business and most of us don’t like to sell. You need to remember you are the expert and in order for your clients to obtain optimized results, they need a good skin regimen at home to be successful.

Your clients trust your expert guidance and when you explain about the benefits of a good home care they will listen to you. Remember if they don’t buy what they need from you they will get it somewhere else.  I have had clients tell me that they want their skin care professional or technician to tell them what to do and buy.  We have to get out of our heads and give them the guidance they need to get the right home skincare.  If you sell products your clients can buy somewhere else  educate them about counterfeits and expired products sold online that look the same but don’t deliver the same.

To avoid any competition, you can have your own skincare line.  Aesthetic Back Bar helps you develop your skincare line. With very low minimums and an easy process you can private label in as fast as a couple of weeks. Develop a home care protocol that can be easily implemented and repeated.

3 C’s for your home skincare regimen

  1. Condition – Observe the client’s skin. Do they have oily, normal, sensitive or dry skin. Check for sun damage, large pores, hyper and hypo-pigmentation.
  2. Concerns – Have your client look in the mirror and ask questions.  Let them point out their main concerns. Listen and acknowledge and respond.  This is a great opportunity to engage the clients on what benefits the skincare you choose will give them. Educate them on ingredients and how it will help your client.
  3. Commitment/Consistency – Help your clients understand the importance of keeping a daily home routine for best results. I like to tell my clients that using a good home skincare regimen is like going to the gym.  You will only see results if you are consistency and committed.

A great tool you can use is writing or printing out the steps of the ideal skincare regimen for your client.  I like to have it on a half sheet of paper with the spa logo.  On it I have AM and PM at the top.  I put the steps to their customized home skin care routine in order. Keep a copy or write down what was recommended.  Even if they do not purchase all at once they know what you recommend. Be confident and don’t be afraid to share with your client.

9 Ways to increase your profit for the Holidays

There are currently 16 weeks until Christmas and here are 10 ideas for you to increase your profits and have a very Merry Holidays!spa holiday marketing ideas
  1. Front Desk Quick Sells You can add lip-glosses, eye shadows trios, loose minerals, baked foundation, compressed mineral make-up and even eye cream at your front desk as quick gift ideas. Those are good price point and ease sellers. Our lip-glosses and makeup are natural, high quality with a great price. You can profit 50% to 70%. Place items that are no-brainers, easy to just add to a sale.
  2. Have little deals to move your retail fastExample: Buy a product kit and get a free peel on your next facial. The cost of a peel is very little for you, but it is a good added value for a treatment. You can even add the value price of the peel to make it more attractive. Example: Buy a product kit and get a Free Peel valued of $$$
  3. Encourage your clients to buy your retail products as Christmas gifts – Example: Buy $200 in retail products and get a FREE microdermabrasion (or you can say, a peel, or a mini facial). You can package or couple up products.
  4. Sell series of treatmentsWe have great peels that you can use for fall, like the Enzyme Pumpkin Peel II that has 12% glycolic and it is great to rejuvenate the skin transforming dull, lifeless skin.We have spas that will sell a package of 4 of these for a set price.They have their client come in every two weeks and it gets their skin looking amazing just in time for Christmas.
  5. Sell Gift Certificates – Here you can also give a little incentive to your customers to buy more. Example: For every $100 towards gift certificates get $25 credit to use towards your favorite treatment. “The more you give the more credits you accumulate to be used on your favorite treatments”. Make sure to add expiration date on your gift certificates.
  6. Instead of discounting treatments, add valued services on them – Example: Promote Free Add-ons for Facials /treatments instead of offer discounts. You can add an extra peel for the hands, or facial massage, hand massage, hot stones. Don’t forget to add the valued price, example: Buy our (name of your facial/treatment) and get a Free enzyme complexion peel for Your Hands, valued of $$$$
  7. Create a Holiday Facial – You can use our Mud Mask and our Peppermint Essential oil and create a “Peppermint Mud Facial”. Our peppermint oil is ok to be added on the face, but make sure to find out if your client has any allergies. To be safe, you can diffuse it. You can also create a “Peppermint Renewal Facial”, using our Renewal mask and instead of mixing the powder with water you can mix with peppermint tea. You can do the same with the Anti-Aging Mask, mixing peppermint tea on the anti-aging mask and create the “Peppermint Anti-Aging Facial”. Peppermint lotion can also be used on the face and body. The Pumpkin Enzyme Mask I or II can be used to create a “Pumpkin Pie Facial”. Pumpkin is great for the fall and holiday season.
  8. Add Body Butters for your retail – With the season changes, the skin needs hydration. Our Body Butters are luxurious, perfect to all skin types, all natural, made of coconut and essential oils (Lavender, Neroli, and Mandarin). You can profit from 50% up to 150%, depending on your mark up. These butters are also available for Private Label. These items can be private labeled and are great gift ideas. Place a test in the retail section and your customers will get hooked.
  9. Have your own products with our Private Label. We can help you with that. –  If you aren’t our Private Label client yet, take advantage now and have you own line before the Holidays. Our minimums are very low, only 3 products per SKU and if you make your first order until September 29th, get 50% on our one time only set up fee. Pay only $75, instead of $150. For more information, email us: info@aestheticbackbar.com.

5 Valuable Income Generating Tips for the Holiday Season

5 Valuable Income Generating Tips for the Holiday Season

The Holiday Season is fast approaching us, and with it comes the traditional gift-giving, honoring loved ones, celebrating partnerships, and thanking work colleagues and clients for a successful 2012! The end of the year may also get busier than ever, as regular clients come in for some much needed “sprucing up” before their special events: family gatherings, office parties, special trips, etc. With all the rush, the ideal time to start planning for this busy time of the year is now!

So, what will YOU do this year, as a service provider, to generate more income during the holiday season?

In case your mind is drawing a blank, here are 5 suggestions we’ve compiled to help your end-of-the-year sales grow generously:

Offer your private label skin care in bundle packages – If you sell skin care (which you should if you run an aesthetics practice), create kits that offer a specific result to your clients and that sound enticing at the same time: it could be “teen dazzle”, a kit for young clients who battle acne, or “flawless”, an anti-aging kit for mature skin, or “healthy glow”, a kit for clients with dull, dry skin.  The possibilities are endless; all you need is some creativity and top-notch skin care.  (Don’t have a private label skin care yet? Act now if you want it before the holidays, by e-mailing us:  info@aestheticbackbar.com – we will even help with ideas for some great holiday kits!)

Include seasonal specials One of the best-selling strategies is to appeal to your clients’ senses when you promote services. See what particular ingredients are popular during the holidays and include them in your facials as seasonal services.  Some great ideas are our pumpkin masks and our peppermint essential oil. Create facials with these and you will add uniqueness to your offer.

Sell gift certificates- In general, people struggle to find gifts during the holidays that aren’t the typical sweater or pair of socks. You will be doing your clients’ loved ones a favor and bringing in more income at the same time. You could get custom-made gift certificates done by a printing company or offer gift certificates online as an “online coupon” that you can e-mail to your clients; the latter idea definitely cuts down the costs.

Give your product descriptions a face-lift – When you offer seasonal specials, think of words that resonate with your clientele, keeping in mind the solution you are offering them; use adjectives (i.e. pampering, stress-reducing, therapeutic, professional, deep cleansing, hydrating, etc.), be specific (“for the special guy in your life”), select 4 or 5 services and guide your client as to what could be a good option for their loved one. Think about how your product/service would make a nice gift and tell your prospective customers. Print out flyers and make sure to hand them out as customers come through your doors, at least 1 month in advance.

Be extra generous – Following the holiday spirit, be generous and give your clients “perks” for buying their holiday gifts with you. How about a free gift wrap, with a pretty bow included? Or, how about free shipping on orders over a certain amount? Or maybe free service upgrades (a free mask application, or a free hand massage with the facial)? This gets your clients’ attention and it shows them how valuable their patronage has been throughout the year!

Now it’s time to take these ideas and make them your own. We believe they will give you a great return and you’ll be extra cheerful by the time New Year’s Eve comes around! We would also love to hear some of your own ideas, so feel free to share them with us.