Ingredient Highlight: Bentonite Clay

Bentonite Clay has been used by ancient cultures all over the world.  It is a wonderful cleansing clay that can be used on many skin types.
Bentonite Clay:
  • Most popular of the clays
  • Comes from volcanic ash sediments in the United States
  • Helps bind toxins
  • Also referred to ask Montmorillonite
  • Helps purify the skin
  • Acts as a sponge
  • Leaves skin feeling clean and soft
  • Also known to be healing to the skin
  • Great for Normal to oily skin types.renewal mask
How to use powdered clay masks:
For powdered clay masks you can control how thick or thin you want the mask to be. You can use water or tea to mix into the mask. Apply a thin layer to face and leave on about 10-15 minutes. Many estheticians like to remove the facial clay mask with a hot towel compress. It moistens the mask up again and helps remove the clay a lot faster and easier. Some estheticians also like to use it like a spot treatment like on just chin or areas prone to break outs.

Aesthetic Back Bar masks that contain Clay:

Anti-Aging Mask – This is a versatile clay mask that leaves skin clarified, smoothed and renewed.   Contains : Kaolin Clay, Bentonite Clay, Vitamin B and Vitamin C
Renewal Mask – This mask is refining and rejuvenating.  It will purify using the clays and then retexturizes using the AHAs.  The AHas help to slough and polish.  The skin is left feeling hydrated, smoothed and radiant. Contains: Kaolin Clay, Bentonite Clay, Malic acid, Citric Acid, Tataric Acid

Thank you for being our customer! Happy Thanksgiving!

wholesale for aestheticians

This is the perfect season for Peels

peel results
picpeel1picmineralmakeuppeelday2peelday3Do you know what really goes hand and had with fall? Peels!!!!
leaves are changing colors; trees are shedding…time to renewal! Time for a peel!
Fall is a great time to start some peel series on yourself and on your clients. This is the season for
renewal. A peel will diminish fine lines, even out skin tone; removing sun damage, and giving a nice
glow to the skin.
There are 3 different types of peels: superficial, medium and deep.
Here at Aesthetic Back Bar website you will find superficial peels, perfect for peel series and no downtime. To obtain best results, superficial peels need to be done in series. They are great for the
client that doesn’t want to be flaking, red or swollen.
Medium peels are deeper then superficial peels and they provoke a second degree burn on the skin. The
main peeling agent for medium peels is TCA. These peels may require downtime and will flake, skin will
be red and swollen may occurs.
Deep peel penetrates several layers of the skin. It is the most painful peel and only can be done on the
face. In many cases, deep peel can be done only once. Phenol is used as the peeling agent and cannot be
use in dark skins because phenol tends to bleaches the skin. These peels do require downtime, sedatives
and are the most painful peels.
I decided to do a TCA peel, after 2 years of not taking good “deep care” of my skin. Yes, for the past 2
years I have been devoting my life to raise my little girl that now just became a toddler. Some days were
so busy that I barely had time to wash my face….I did skip my lotions, serums, vitamins….the only thing I
made sure I had on was my SPF.
Now is exactly one week after my TCA peel. My face was red, I had some mild swelling and I had lots of
flakes.
I took pictures so you could see the progress. After the peel, I used only Aesthetic Back Bar Products:
Facial Cleansing Gel, Niacinamide Serum, Rejuvenative Serum and Light Moisture Cream. I also applied
the fair loose mineral powder, which in my opinion is the most amazing mineral makeup on the market
because has few ingredients ,has no filler, talc, being perfect and safe after peels and lasers.
I intercalate the light Moisture cream with the Niacinamide Serum and the Rejuvenative Serum. I have
an oily/problematic skin so I need to be careful with everything that hydrates my skin. Light Moisture
cream is my daily cream because keeps my skin hydrate and doesn’t clog my pores. The Niacinamide is
excellent after a peel because the Vitamin B3 helps with the collagen stimulation while hydrates and
inhibits hyperpigmentation process and the Rejuvenative Serum has DMAE and MSM, that helps the
skin heal and get firm, producing collagen and elastin. My protocol after my peel was:
Morning:
1 – I washed my face with the Facial Cleansing Gel, which is excellent for all skin types, also great for
professional use. It is paraben free. This product is thin and one thing that I love about this facial
cleanser is that a little goes a long way.
2 – Sat, Mo, Wed and Fri – after the facial cleansing gel, I applied the Niacinamide Serum, SPF and
Applied Fair loose Mineral Makeup.
3- Sun, Tues, Sat – after the facial cleansing gel, I applied the rejuvenative serum, SPF and Fair Loose
Mineral Makeup
4- Nights: I washed my face with Facial cleansing gel and applied light moisture cream.
On a side note, all the products that I did review are my honest opinion and I truly believe in them 
those  pictures show my progress. As I wrote above, I had my TCA peel done 1 week ago.
As you can see my skin is glowing and I still have a bit of flake. The optimal results of a medium peel will
show from 7 to 15 days after the peel.
Now that I started my skin “deep care” I will follow with pumpkin peels. I will be using Professional
Pumpkin enzyme mask II (12% Glycolic) twice a week for the next couple weeks and will be posting more
of my results. See you then!

Best Vitamins for Radiant Skin

best vitamins for radiant skin
Best Vitamins for Radiant Skin!

Vitamin A
Vitamin A is an age-fighter.  It helps fade brown spots and soften texture.  Topical Vitamin A has also been suggested to help increase collagen stimulation that help to improve fine lines and wrinkles. Most of the time Vitamin A formulas are applied at night.

Vitamin B3
Vitamin B3 also known as Niacinamide is great for dry and sensitive skin. It will help reduce redness and increase hydration. Vitamin B3 will help increase production of ceramides in the skin. It can also inhibit the transfer of pigment to skin cells helping reduce dark spots. Can be applied morning and night.

Vitamin C
Vitamin C helps fight free radicals in the skin that trigger wrinkles, saggy skin and brown spots. Vitamin C helps firm skin and fade brown spots. Typically applied in the morning.

Vitamin E
Vitamin E is great to ease dryness and increase moisture retention. Vitamin E is an antioxidant as well.  It helps neutralize damaging free radicals. Can be applied morning and night.

Aesthetic Back Bar Products with these Vitamins

Vitamin A

Vitamin B3

Vitamin C

Vitamin E

Introducing our Lavender Facial Treatment Kit

lavender facial treatment kitOur Lavender Facial Treatment a versatile treatment that can be done on most skin types.  The Lavender products are scented with Lavender Essential Oils. Lavender is a very refreshing and relaxing essential oil that is healing and soothing to the skin. Great for sensitive skin types.

(Gentle Exfoliation, Soothing, Relaxing) All Skin Types, Especially Sensitive Skin types

  1. Cleanse twice with Facial Cleansing Gel
  2. Tone skin with Lavender Toner
  3. To exfoliate the skin apply thin layer of Papaya & Pineapple Enzyme Mask. Use with Steamer or hot towel compress.
  4. Massage Lavender Face & Body Lotion on hands while mask is on.
  5. Leave on for 3-10 minutes depending on skin type and rinse
  6. Apply Lavender Gel & Mask ( can apply hot towel compress)
  7. Leave on for 5-10 minutes
  8. Massage Lavender Face & Body Lotion to neck, shoulders and upper back.
  9. Apply Antioxidant Anti-Aging Eye Cream
  10. For Combinationn or Oily skin types you can apply a dime size of Lavender Gel & Mask and use as a moisturizer. If skin is more normal to dry apply Niacinamide Serum (*Optional – can penetrate with Skin Scrubber or Ultrasonic Machine)
  11. Apply Light Moisture Cream for combination skin or Renewal Moisture Cream for dry skin.

Lavender Facial Treatment Kit Contains:
Facial Gel Cleanser 2oz.
Lavender Toner 2oz.
Papaya & Pineapple 2oz.
Aloe Gel & Mask 2oz.
Lavender Face & Body Lotion 2oz.
Niacinamide (Vitamin B3) Serum 2oz.
Antioxidant Eye Crm 1/2oz.
Light Moisture Cream 2oz.
Renewal Moisture Cream 1/2 oz.

Introducing new products!

professional esthetician products

We are so excited to introduce some new facial treatment products.  These are great additions to your treatment cabinet.  The new toners have an amazing relaxing natural essential oil smell and are soothing. The Gel Masks are formulated in an Aloe base and are great for all skin types. Thesse are great treatments to use for your second mask in a facial.  Please let us know what you think! Remember to use coupon code: NEWFALL15 to save 15% storewide. Sale ends Saturday, October 31, 2015 at midnight.

Soothing and Restoring Toners

Cucumber Toner
91% Organic Ingredients /Vegan / Paraben-Free
For a perfectly refreshing experience, this all natural moisturizing facial toner is infused with pure Cucumber Hydrosol.  Your clients will fall in love with this toner.   This toner smells just like a freshly cut cucumber.  The aroma of Cucumber is the perfect addition to your relaxing facial.

Lavender Tonerlavender in our lavender toner and lavender gel and mask
92% Organic Ingredients /Vegan / Paraben-FreeThis soothing and restoring treatment toner saturates the skin with conditioning and healing ingredients. The MSM and DMAE, along with Aloe and Lavender extracts, leave the skin appearing toned and smooth preparing it for treatment products. The aroma of Lavender Extract is the perfect addition to your relaxing facial.

Soothing & Healing Gel Masks

Aloe Gel & Mask
91% Organic / Vegan / Paraben-FreeAloe Vera Gel is a soothing and hydrating gel that can be used for people with very sensitive or reactive skin. This Aloe Vera Gel is made with organic Aloe Juice. This product can be applied as a moisturizer or as post care after a facial or skin care treatment. It’s quickly absorbed into the skin, without leaving any of that sticky feeling common in other products on the market. It can be used from head to toe, and is great to use after laser hair removal or when skin needs something soothing

Cucumber Gel & Mask
91% Organic / Vegan / Paraben-Freealoe vera in our professional gel and mask treatments
Our Cucumber Gel is clear, light and smells just like fresh cut cucumbers. Cranberry seed oil contributes to moisture retention and is rich with Omega 6 (linoleic) to Omega 3 (alpha-linoleic) fatty acids.  These ingredients make this the perfect gel for post skin care treatments like microdermabrasion or laser hair removal. Cucumber Gel is super soothing, cooling and refreshing.

Lavender Gel & Mask
92% Organic / Vegan / Paraben-Free
Our Lavender Gel can be used as a post skin care mask for treatments like microdermabrasion or laser hair removal.  Our Lavender Gel is light and smells just like fresh Lavender. Our Lavender Gel uses lavender distillate, aloe juice and Lavender Essential Oil to soothe and hydrate the skin from head to toe.

Soothing & Anti-Aging Gel & Mask
89% Organic / Vegan / Paraben-Free
Our Soothing & Anti-Aging Gel can be used as a soothing or hydrating mask or as a post skin care mask for treatments. This mask can be applied to Face, Neck and under eyes.  Our Soothing & Anti-Aging Gel Mask contains the key anti-aging ingredient DMAE. DMAE is known to help firm, smoothe and brighten the skin.

 

What is the 80/20 Rule? How to find your best customers for your spa.

This is a rule that everyone that has a business should know about. Many times we get caught up with serving our customers now and doing what we need to do now and forget to work smart. About 20% of your customer’s produces 80% of your sales. The 80/20 rule applies to a lot more than just customers. The 80/20 rule was derived from the Italian Economist Vilfredo Pareto. Pareto’s Rule states in a business context 20% of the business effort generates 80% of the business results. The 80/20 principle is a great concept to apply to the aesthetic business or really any business. Basically the 80/20 rule of marketing helps you find your best customers. You can apply this rule to your business costs, products and services and your customers.

  • 80% of profits come from 20% of customers
  • 80% of product sales from 20% of products
  • 80% of sales from 20% of advertising
  • 80% of customer complaints from 20% of customers
  • 80% of sales from 20% of the sales team

80/20 In Business Costs
Identify what 20% of expenses is using 80% of the resources. One way it is used is in looking at how much money is spent on advertising. Generally 20% of the marketing produces 80% of the results. So when you understand what advertising messages produce the most you can get rid of the rest that doesn’t give you a return.

80/20 in Product and Services
When you look at your mix of products you sell you can see about 80% of revenue comes from about 20% of the products or services offered. We can refer to these products or services as cash cows. By looking at this you can see how you can increase or emphasize the value of the main products or services offered. You can also try to expand your sales by targeting new customer groups that would be interested in these products or services.

80/20 for Customers
You can look at your customer relationships with this rule to analyze and see if about 20% of your customers create about 80% of the profit for your business. With this information you can create loyalty or frequency programs. Make sure your best clients get the best value and best experience because this way you get the best results. For example send your best clients a postcard or give them a gift with purchase. Just go the extra mile with them. They are the ones making you the most profits. Also, ask yourself “where are my customers coming from?”, “Is it a similar neighborhood or area?”. These are areas you can focus geographically.

Customer Pyramid
The Customer Pyramid is a great tool to see what you need to offer and who to market to. Great especially for those that are visual.

finding best customers for your spaPlatinum Level – Top 20% off Clients

Gold Level – customers that contribute to profits and may join the Platinum level.

Silver Level – May contain customers that contribute to profits. Usually these are cost-conscious customer and to retain them you must provide the basic service at minimal cost.

Lead Level – These customers are usually unprofitable. They demand a lot from you like time, resources and are unwilling to pay for them.

How do you make decisions? Reporting.

To be able to analyze your customer, products and sales you need to make sure you are keeping track of your sales to generate reports. This is very important. You need to know who your best clients are. This way you can market to this group and maximize your marketing dollars. Are you keeping track of sales?  Do you have a website and can you logon to see your traffic to your site? Do you have an email list? You can also create a survey on Survey Monkey or Constant Contact and ask your clients what they want and need.

  • Are you offering everything your top customers need and want?
  • Are there treatments your spa or clinic not offering?
  • Are you giving your customers enough opportunities to buy?
  • Are you leaving money on the table?
  • What is your time worth?

By using the 80/20 rule on a regular basis you can keep spa resources efficient and decrease costs. At the same time this rule helps remind you to go the extra mile with clients.

References:

Neil Kokemuller, http://yourbusiness.azcentral.com/80-20-rule-marketing-6554.html

Arthur W. Hafner, Ph.D., M.B.A. , http://www.bsu.edu/libraries/ahafner/awh-th-math-pareto.html

Dave Chaffey, Smart Insights, http://www.smartinsights.com/marketing-planning/marketing-models/paretos-8020-rule-marketing/

Popular Clay Mask Ingredients for the Facial Room

I had this question come up recently and thought the clay mask can be one we easily forget to use in our treatment room. Clay masks are so rich in minerals and powerful at absorbing. Clay masks are great for most skin types. Mainly used on skin types that need purifying or oil absorption. Clay masks help to exfoliate promoting cell regeneration and improve circulation. The only skin types you would not use a clay on is one that is very sensitive and sun burned.

Types of Facial Clay Ingredients:
Green Clay (Montmorillonite) – Green is the most common color of the Montmorillonite clay but it can be found in shades of white, pink, blue, and yellow . This Green clay was first described in Montmorillon, France in the 1800s. It consists of volcanic ash and minerals. This type of facial clay is known to detoxify, clean and absorb sebum and impurities from the skin. Montmorillonite is known to contain at least 57 minerals. This powerful one-two punch ingredient purify, cleanse acne prone or oily skin types while giving back nutrients.

Pink Clay (Rose Clay or Pink Kaolin-Illite) – Pink clay is a naturally occurring clay found in many parts of the world. Pink Clay is considered a mild clay, perfect for normal to dry skin types. This type of clay cleanses, absorbs toxins and exfoliates dead skin.

Kaolin Clay (China or White Clay) – Kaolin Clay is also called Kaolnitie and it known to be the mildest of all the clays. It is great for all skin types even the most sensitive skin types. Kaolin Clay gently exfoliates the skin but does not draw out oil from the skin. This is why Kaolin Clay can be used even on dry skin types.

Bentonite Clay – Is also derived from Volcanic Ash. It is Similar to the Montmorillonite Clay. Sometimes Bentonite and Montmorillonite are used interchangeably. Bentonite Clay was found in Fort Benton, Wyoming and supply of this clay is still taken from there. Bentonite clay is also known as the healing clay due to its abundance of minerals. Bentonite Clay is cleansing and detoxifying. Great for combination, oily and acne prone skin types.

How to use clay masks:
For powdered clay masks you can control how thick or thin you want the mask to be. You can use water or tea to mix into the mask. Apply a thin layer to face and leave on about 10-15 minutes. Many estheticians like to remove the facial clay mask with a hot towel compress. It moistens the mask up again and helps remove the clay a lot faster and easier. Some estheticians also like to use it like a spot treatment like on just chin or areas prone to break outs.

Aesthetic Back Bar masks that contain Clay:
Revitalizing and Firming Mud Mask – Montmorillonite (Green Clay), Kaolin Clay (Pink Clay), DMAE, MSM
Anti-Aging Mask – Kaolin Clay, Bentonite Clay, Vitamin B and Vitamin C
Renewal Mask – Kaolin Clay, Bentonite Clay, Malic acid, Citric Acid, Tataric Acid

Best Social Media Platforms for Estheticians and Spas.

There are so many social media platforms out there now, and it can be confusing where to be. Deciding where to allocate your time and money is very important. You don’t want to put your money where your clients are not located. Let’s say your business is located in Boulder, Colorado. Spending money on promoting your business to someone in Albany, New York is not a good idea. If your spa attracts travelers from other areas of the country you could select several cities or states. Figuring out the best Social Media strategy is key. Here we have broken down the top social media platforms.

facebook ads for estheticians and spas
Facebook
–There is about 1 billion registered users for Facebook. For estheticians a Facebook ad is a great option for driving customers in even if you have a low budget. Target audience can be modified for location, gender, likes/interests, relationship, workplace and even education. Creating an ad can help you gain “likes” a lot faster. Reporting tools for Facebook are simple and easy to read. The ad creation tool is also very user friendly. Facebook also offers an ad type called Event RSVP. This would be great for promoting an open house or event at your location.

twitter for estheticians and spas
Twitter
– Not everyone is on twitter but the people on it are loyal and love it. There is about 271 million registered active twitter users. Twitter is more limited with promotion options but also more straightforward. Promoted tweet ads appear in the twitter feed with other tweets. A Promoted Account Ad appears on the left hand side and looks more like an ad. You can define your demographics which is perfect for the esthetician or spa business. Target Audience can be modified for existing followers, users like your followers, location, interests, gender, language and device.

google plus for estheticians and spas
Google+
– Who uses Google +? Well, Google+ has about 300 million active users and it is known to have a prevalence of professionals using this platform. Marketing professionals love Google+ simply for any additional ranking possibilities it may have. Google+ does offer a single ad format that can be displayed in the feed. The drawback is that advertisers must have 1,000 followers. Many large brand companies have not lasted long on this platform. This doesn’t mean it is not a place for small businesses, there may be more room for you.

linkedin for estheticians and spas
LinkedIn
– LinkedIn is known to be a professional social network with about 300 million active users. LinkedIn is great to connect with your professional colleagues or suppliers. It is a different type of audience and perfect for those that sell business to business. LinkedIn would be a great option for estheticians that train or are looking to hire.

Youtube
YouTube
– YouTube is one that can be great for some types of businesses but I personally have not seen it work for the Esthetician or small spa business. YouTube does have different advertising options that are video and ads. You don’t have much control over the audience and it costs a bit more. Conversion is said to be very high compared to other platforms. With quality video and large budget this could be something you can investigate further.

The best social media option really depends on your business needs and your budget. Estheticians need a platform with a specific audience. Finding platforms where you can narrow down the demographic can save advertising dollars. One thing to remember about most social media platforms is that, if you don’t have a following yet you may not see much conversion until you have at least 1000 followers. This is the magic number many online marketers agree on. Don’t be intimidated by not having a large following just yet. Work on creating a community by sharing content about your skin care products, professional services, and other information potential customers would like to see.

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